CANNES, FRANCE — The Cannes Lions International Festival of Creativity is nearing its end for the year as the fifth and final day of the week-long celebration of creativity and innovation is underway. This means that the final batch of prize-winning entries for the remaining categories will be announced, completing this year’s roster of Cannes Lions winners.
On the agenda for the last day will be the announcement of the agencies that will be taking home Titanium Lions, Sustainable Development Goals Lions, Film Lions, and Glass: Lions for Change. The shortlisted works that are in the running to win these metals include entries from South Korea, Japan, China, India, UAE, Singapore, Lebanon, and Thailand — all adding up to a total of 39 shortlists across the three categories from Asia.
Landing the most shortlist spots among the countries is India with 11 shortlists collectively from agencies Leo Burnett Mumbai, Ogilvy Mumbai, FCB Interface Mumbai, VMLY&R Mumbai, Enormous Brands, Law & Kenneth Saatchi & Saatchi, VMLY&R Commerce Mumbai, Dentsu Creative Gurgaon, and Cropin Bangalore.
Going into the last day, Leo Burnett Mumbai has the most chances to bag a win on the final day among the Asia-based hopefuls. Two of the agency’s works for Lay’s — “The Biochar Project by Lay’s” (in collaboration with Cropin Bangalore) and “Lay’s Smart Farm” — respectively made the cut for the Sustainable Development Goals category, securing four shortlists for Leo Burnett.
Take a look at this year’s shortlisted Asia entries for Titanium Lions, Film Lions, Sustainable Development Goals Lions, and Glass: Lions for Change:
Titanium Lions
- “Knock Knock” by Cheil Worldwide for Korea National Police Agency
- “Well-Being Index” by Dentsu Inc. for Nikkei Inc.
- “Corona Extra Lime” by Draftline Shanghai for Corona
Sustainable Development Goals
Poverty
- “MBA For Poverty” by Match Shanghai for Beijing Express Hand Technology
Hunger
- “Lay’s Smart Farm” by Leo Burnett Mumbai and Cropin Bangalore for Lay’s
- “The Biochar Project by Lay’s” by Leo Burnett Mumbai for Lay’s
Good Health and Well-Being
- “Alibaba Health Font” by Alibaba Health Information Technology Limited for Alibaba Health
- “Well-Being Index” by Dentsu Inc. for Nikkei Inc.
Quality Education
- “The Everything Book” by Dentsu Creative Gurgaon by Vedantu
Clean Water and Sanitation
- “Suvidha Centre” by VMLY&R Mumbai and VMLY&R Commerce Mumbai
Sustainable Cities and Communities
- “Shellmet” by TBWA\Hakuhodo Inc. for Koushi Chemical Industry Co. LTD.
Responsible Consumption and Production
- “The Biochar Project by Lay’s” by Leo Burnett Mumbai for Lay’s
Climate Action
- “Solar Beehive” by Innocean Seoul for Hanwha
Life on Water
- “Lay’s Smart Farm” by Leo Burnett Mumbai and Cropin Bangalore for Lay’s
Decent Work and Economic Growth
- “TR for Teacher” by FCB Interface Mumbai for Navneet
- “Well-Being Index” by Dentsu Inc. for Nikkei Inc.
- “Corona Extra Lime” by Draftline Shanghai for Corona
Peace, Justice and Strong Institutions
- “The Elections Edition” by Impact BBDO for AnNahar Newspaper
Film
Retail
- “Restaurant” by Law & Kenneth Saatchi & Saatchi for Zepto
- “Airport” by Law & Kenneth Saatchi & Saatchi for Zepto
Consumer Services / Business to Business
- “Asahi India Glass – Robbery” by Enormous Brands for Asahi India Glass
Food & Drink
- “The Eye” by Ogilvy Bangkok for Voiz
- “Left and Right” by Ogilvy Bangkok for Voiz
- “The Battle” by Ogilvy Bangkok for Voiz
Not-for-profit / Charity / Government
- “MOSHE& MR.SHIBOLET” by Mud Production and McCann Israel
Online & Viral Film
- “SHIMON & STATIC” by Mud Production and McCann Israel
Local
- “A Train of Memories” by Six Inc., Good Design Company, Hakuhodo Inc., and Hakuhodo Kettle Inc. for Sotetsu
- “The Movies that Made (From) Us” by BBDO Bangkok for Five Star Chicken
Social Behavior
- “RINA & HAMARTEF” by Mud Production and McCann Israel
- “Welcome to Nike Juku” by AOI PRO INC. and Wieden+Kennedy Tokyo for Nike Japan
Cultural Insight
- “Welcome to Nike Juku” by AOI PRO INC. and Wieden+Kennedy Tokyo for Nike Japan
- “MOSHE& MR.SHIBOLET” by Mud Production and McCann Israel
Corporate Purpose & Social Responsibility
- “The Right to Power” by Saatchi & Saatchi ME for Logi Energy
Glass: The Lion for Change
- “Knock Knock” by Cheil Worldwide for Korea National Police Agency
- “Dove – The Beauty Report Card #StopTheBeautyTest” by Ogilvy Mumbai for Dove Mumbai
- “Kami” by Forsman & Bodenfors Singapore for Down Syndrome International
- “Dirty Laundry” by Leo Burnett Beirut for ABAAD Resource Center for Gender Equality
- “Schoolgirl Newscasters” by Impact BBDO Beirut and Impact BBDO Dubai for LBCI
- “Let Her Grow” by Unilever Bangkok, Select Start Bangkok, and Edelman Bangkok
Winners for Titanium Lions, Film Lions, Sustainable Development Goals Lions, and Glass: Lions for Change will be announced on the last day of Cannes Lions International Festival of Creativity on June 23, 2023.
