NEW DELHI, INDIA – inDrive, a global mobility and urban services platform, has won 14 awards, including eight gold, four silver, and two bronze, for its celebrity marketing campaign in India ‘Ab App ki nahi, aap ki chalegi’, at various marketing award ceremonies held between January 2025 and March 2025. These awards celebrate excellence in marketing and advertising.
“At inDrive, we are committed to crafting bespoke experiences for our passengers. India is a key market for us. These wins are a testament to our commitment to engaging with our users to offer superior experiences,” said Avik Karmakar, Senior Marketing Manager – South Asia, inDrive.
“At the core of our efforts is our mission to challenge injustice and impact the lives of one billion people by 2030,” he added.
The list of awards at various forums is given below:
| ET DigiPlus Awards | Gold | Influencer Campaign of The Year | Ab App ki nahi aap ki chalegi – Mega Influencer Campaign |
| E4M IMA Awards | Bronze | Best use of Sponsorship and Partnership | Ab App ki nahi aap ki chalegi- Vikrant Massey Viral Campaign |
| Afaqs Digies Awards 2025 | Gold | Content Marketing – Best Interactive Piece of Content | Ab App ki nahi aap ki chalegi – Vikrant Massey Viral Campaign |
| Afaqs Digies Awards 2025 | Silver | Content Marketing – Best Use of Video for Content Marketing | Ab App ki nahi aap ki chalegi – Vikrant Massey Viral Campaign |
| Afaqs Digies Awards 2025 | Silver | Influencer Marketing – Best Influencer-Brand Collaboration | Ab App ki nahi aap ki chalegi-Mega Influencer Campaign |
| Afaqs Digies Awards 2025 | Bronze | Influencer Marketing – Best Use of Influencer(s) on Instagram | Ab App ki nahi aap ki chalegi- Mega Influencer Campaign |
| Afaqs Digies Awards 2025 | Gold | Influencer Marketing – Best Use of Video For Influencer Marketing | Ab App ki nahi aap ki chalegi- Mega Influencer Campaign |
| Afaqs Digies Awards 2025 | Silver | PR/CC – Best Use of Influencers | Ab App ki nahi aap ki chalegi- Mega Influencer Campaign |
| Adgully – CMOs’ Charcha Delhi & MAA AWARDS [MARKETING & ADVERTISING AWARDS] | Gold | Best Use of Influencer-Led Content | For: Vikrant Massey Campaign |
| Adgully – CMOs’ Charcha Delhi & MAA AWARDS [MARKETING & ADVERTISING AWARDS] | Gold | Best Multi-Channel Marketing Campaign | For: Vikrant Massey Campaign |
| Adgully – CMOs’ Charcha Delhi & MAA AWARDS [MARKETING & ADVERTISING AWARDS] | Gold | Best Use of Omni Channel Marketing | For: Vikrant Massey Campaign |
| Adgully – CMOs’ Charcha Delhi & MAA AWARDS [MARKETING & ADVERTISING AWARDS] | Gold | Excellence in Travel & Leisure | For: Vikrant Massey Campaign |
| E4M Impact Magazine – Digital Influencer/Celebrity Awards | Gold | Best Brand Awareness/ Brand Identity Campaign | inDrive: Ab App ki nahi aap ki chalegi – Vikrant Massey Viral Video Campaign |
| E4M Impact Magazine – Digital Influencer/Celebrity Awards | Silver | Star-Powered Strategies: Best Celebrity-Led Campaign | inDrive: Ab App ki nahi aap ki chalegi – Vikrant Massey Viral Video Campaign |
inDrive’s marketing campaign ‘Ab App ki nahi, aap ki chalegi’ is built on the premise of its salient feature, the ‘Offer your fare’ model, which allows passengers and drivers to set fares mutually instead of leaving it to AI algorithms to determine their price.
The campaign includes a brand film unveiled by Vikrant Massey as brand ambassador. It captures the daily hassles of commuting and how inDrive addresses those challenges. The campaign played an instrumental role in achieving key objectives such as driving brand awareness, more app installs, increase in new users as well as rides.
