CANNES, FRANCE — At Cannes Lions International Festival of Creativity 2023, the week-long celebration of outstanding works by the top creative minds from across the globe is ramping up. As the anticipation for more winner announcements grows, shortlists for the various categories will also continue to be released throughout the week.
For the second day of the prestigious festival, Cannes Lions will be unveiling the winners in the categories under Craft: Design Lions, Digital Craft Lions, Film Craft Lions, and Industry Craft Lions. Still in the running for the coveted trophies are the shortlisted Craft entrants, which include agencies from Lebanon, UAE, India, Japan, Singapore, Hong Kong, Thailand, China, and Kuwait.
A standout among the Asia-based agencies is Denstu Inc. from Japan with 11 shortlisted entries across the craft categories. In addition to its most shortlisted entry, “My Japan Railway” for JR Group, the agency’s shortlists also included its work for Gucci, Future Design Shibuya General Incorporated Association, Suntory, With ALS, The One Show 2022 Exhibition in Tokyo, and The One Show 2022 Exhibition in Japan.
Also rising to the top is A Train of Memories, a film created for Sotetsu. The work by Japan-based agencies Six Inc., Good Design Company, Hakuhodo Inc., and Hakuhodo Kettle Inc. obtained a total of seven shortlist spots across the Craft section.
Here are the shortlisted works from Asia in the Craft categories:
Design Lions
Design-driven Effectiveness
- “The Currency of Corruptop” by Leo Burnett Beirut for Transparency International Lebanon – No Corruption
- “Superstar Ravi” by Havas Middle East and Red Havas Middle East
Promotional Printed Media
- “Unseen Tears” by Leo Burnett Dubai for Home Centre
- “The Everything Book” by Dentsu Creative Gurgaon for Vedantu
Promotional Item Design
- “The Last Steel of Azovstal” by ‿And Us for United24
Publications & Editorial Design
- “Unpictured Gourmet Guide” by Dentsu Inc. Tokyo for Future Design Shibuya General Incorporated Association
- “Newspapers Inside the Newspaper Edition” by Impact BBDO for AnNahar Newspaper
Brand Collateral
- “My Japan Railway” by Dentsu Inc. Tokyo for JR Group
Special Editions & Bespoke Items
- “One Star Cookbook” by ‿ And Us for Deliveroo
Digital Design
- “Suntory Tennensui Endless Dawn” by Dentsu Craft Tokyo, Tsuzuku, and Dentsu Inc. Tokyo for Suntory
- “Kami” by Forsman & Bodenfors Singapore for Down Syndrome International
Digital Installations & Events
- “My Japan Railway” by Dentsu Inc. Tokyo for JR Group
UX, UI & Journey Design
- “All Players Tool Lab” by Dentsu Inc. Tokyo for With ALS
- “Undercover” by Ogilvy Hong Kong for Women Helping Women Asia
- “The Undeniable Street View” by ‿ And Us for United24, Nova Ukraine, Voices of Children, Boctok SOS
Food
- “Ketch-Up & Down” by FP7 McCann for Heinz
Consumer Technology & Homeware
- “Sole Music” by ‿ And Us for Sole Music
Lifestyle, Fashion, Leisure, Sports & Outdoor
- “Shellmet” by TBWA\Hakuhodo Inc. for Koushi Chemical Industry Co. LTD.
Digital Craft Lions
Digital Illustration & Image Design
- “Kami” by Forsman & Bodenfors Singapore for Down Syndrome International
Video / Moving Image
- A Train of Memories by Six Inc., Good Design Company, Hakuhodo Inc., and Hakuhodo Kettle Inc. for Sotetsu
Motion Graphics Design & Animation
- “Amazing Thailand. Culture of Commerce.” by Ogilvy Bangkok for Tourism Authority of Thailand
Music/Sound Design
- “All Players Tool Lab” by Dentsu Inc. Tokyo for With ALS
AI Storytelling
- “Translating Joy” by TBWA\Bolt Shanghai and TBWA\Juice Beijing for BMW China
Native & Built-in Feature Integration
- “Undercover” by Ogilvy Hong Kong for Women Helping Women Asia
Film Craft Lions
Direction
- A Train of Memories by Six Inc., Good Design Company, Hakuhodo Inc., and Hakuhodo Kettle Inc. for Sotetsu
- The Eyes by Ogilvy Bangkok for Voiz
- Left and Right by Ogilvy Bangkok for Voiz
Script
- Gut Health by Ogilvy Bangkok for Dutchie
- A Train of Memories by Six Inc., Good Design Company, Hakuhodo Inc., and Hakuhodo Kettle Inc. for Sotetsu
Casting
- As Good as the Original by Kout Food Group and M&C Saatchi for Burger King
- Gut Health by Ogilvy Bangkok for Dutchie
Production Design / Art Direction
- Chengdu & Hot Lolita by Long Jiangbo Film&Television Culture Co.
- A Train of Memories by Six Inc., Good Design Company, Hakuhodo Inc., and Hakuhodo Kettle Inc. for Sotetsu
Cinematography
- Kaguya by Gucci by Dentsu Craft Tokyo, Tsuzuku, and Dentsu Inc. Tokyo for Gucci
Use of Original Music
- JSW Steel – Always Around by Studio Eeksaurus and Ogilvy India for JSW Steel
- Kaguya by Gucci by Dentsu Craft Tokyo, Tsuzuku, and Dentsu Inc. Tokyo for Gucci
- Ode to Mumbai | ACKO Loves Mumbai | #WelcomeChange by Subhajit Mukherjee and Hungry Films
Use of Licensed / Adapted Music
- A Train of Memories by Six Inc., Good Design Company, Hakuhodo Inc., and Hakuhodo Kettle Inc. for Sotetsu
Achievement in Production
- Unveil by Spoon and Good Design Company for Panasonic
- A Train of Memories by Six Inc., Good Design Company, Hakuhodo Inc., and Hakuhodo Kettle Inc. for Sotetsu
- Drift Meets Drone by Six Inc. Tokyo for Toyota Motor Corporation
Visual Effects
- A Train of Memories by Six Inc., Good Design Company, Hakuhodo Inc., and Hakuhodo Kettle Inc. for Sotetsu
Industry Craft Lions
Brand & Communications Design
- “My Japan Railway” by Dentsu Inc. Tokyo for JR Group
Outdoor
- “Untangling the Politics of Hair” by FCB India for Stir
Packaging Design
- “Ketch-Up & Down” by FP7 McCann for Heinz
Brand & Communications Design
- “Doubt Your Ground” by Dentsu Inc. Tokyo for The One Show 2022 Exhibition in Tokyo
- “Beautiful Panic” by Dentsu Inc. Tokyo for The One Show 2022 in Japan
- “My Japan Railway” by Dentsu Inc. Tokyo for JR Group
- “The Everything Book” by Dentsu Creative Gurgaon for Vedantu
Packaging Design
- “Milk Manga” by Geometry Ogilvy Japan for Seki Milk
Outdoor
- “Untangling the Politics of Hair – Poster 1 ” by FCB India for Stir
- “Untangling the Politics of Hair – Poster 3” by FCB India for Stir
Print & Publishing
- “Unseen Tears” by Leo Burnett Dubai for Home Centre
