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Japan’s Dentsu Inc. bags a Grand Prix and Asia agencies win big on Cannes Lions day 2

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CANNES, FRANCE — Cannes Lions International Festival of Creativity has wrapped up the second day of the festival, and with that, comes another set of 2023 Lions winners. On day two of the festival, the winners for categories under the Entertainment and Craft sections, accounting for eight categories in total, were announced.

The winners for these categories are agencies from 11 Asia countries — Japan, India, UAE, Thailand, the Philippines, Hong Kong, China, Taiwan, Lebanon, Israel, and Singapore. 

Across the winning works from Asia, agencies from the region won a total of 35 Lions collectively. While the region made a stellar showing at the festival on day two, Japan rose to the top among the Asian agencies with a total of 13 wins across the eight categories. 

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One of these wins includes Dentsu Inc.’s success in bagging a Brand & Communications Design Grand Prix under Industry Craft Lions. The Tokyo-based agency snagged the prize all thanks to its “My Japan Railway” campaign for JR Group. 

On top of the Grand Prix, Dentsu Inc. also earned two Gold and Bronze for the same campaign and a Bronze for its Kaguya by Gucci film for Gucci.

The Entertainment winners include those who excelled in the Entertainment LionsEntertainment Lions for GamingEntertainment Lions for Music, and Entertainment Lions for Sport. Meanwhile, the Craft section includes the winners of the Design Lions, Digital Craft LionsFilm Craft Lions, and Industry Craft Lions.

Here’s a full list of Asia winners announced on day two:

Entertainment Lions

Fiction Film: Up to 5 minutes

  • GOLD – Dirty Laundry by Leo Burnett Beirut for ABAAD Resource Center for Gender Equality

Social Behaviour & Cultural Insight

  • SILVER – “TR for Teacher” by FCB Interface Mumbai for Navneet

Entertainment Lions for Gaming

Audio-visual Content

  • BRONZE – “Machine Gun Mouth” by DDB Mudra Group for Battlegrounds Mobile India
  • BRONZE – “Play Has No Limits feat. Kenshi Yonezu” by Six Inc. for Playstation
  • BRONZE – “The Taiwanese World of Warcraft” by Dentsu Creative Taiwan for World of Warcraft

Use of Gaming / Streaming Platforms

  • GOLD – “Fighting to Remember” by McCann Tel Aviv for Zikaron BaSalon

Influencer & Co-Creation

  • SILVER – “Unbranded Menu” by Leo Burnett Manila for McDonald’s 
  • BRONZE – “Fighting to Remember” by McCann Tel Aviv for Zikaron BaSalon

Breakthrough on a Budget

  • BRONZE – “Unbranded Menu” by Leo Burnett Manila for McDonald’s 

Entertainment Lions for Music

Brand or Product Integration into Music Content

  • BRONZE – “Journa-Rhythm” by TBWA\Hakuhodo Inc. for The Asahi Shimbun

Use of Original Composition

  • BRONZE – “Frequencies of Peace” by FP7 McCann for Babyshop

Entertainment Lions for Sport

Sports Live Experience

  • SILVER – “Airtel 175 Replayed” by Leo Burnett Mumbai for Airtel Telecommunications

Design Lions

Promotional Printed Media

  • BRONZE – “The Everything Book” by Dentsu Creative Gurgaon for Vedantu

Brand Collateral

  • GOLD – “My Japan Railway” by Dentsu Inc. Tokyo for JR Group

Special Editions & Bespoke Items

  • BRONZE – “One Star Cookbook” by ‿ And Us for Deliveroo 

Digital Design

  • BRONZE – “Kami” by Forsman & Bodenfors Singapore for Down Syndrome International

UX, UI & Journey Design

  • BRONZE – “Undercover” by Ogilvy Hong Kong for Women Helping Women Asia
  • BRONZE – “The Undeniable Street View” by ‿ And Us for United24, Nova Ukraine, Voices of Children, Boctok SOS

Lifestyle, Fashion, Leisure, Sports & Outdoor

  • GOLD – “Shellmet” by TBWA\Hakuhodo Inc. for Koushi Chemical Industry Co. LTD.

Digital Craft Lions

Digital Illustration & Image Design

  • BRONZE – “Kami” by Forsman & Bodenfors Singapore for Down Syndrome International

Video / Moving Image

  • BRONZE – A Train of Memories by Six Inc., Good Design Company, Hakuhodo Inc., and Hakuhodo Kettle Inc. for Sotetsu

Native & Built-in Feature Integration

  • BRONZE – “Undercover” by Ogilvy Hong Kong for Women Helping Women Asia

Film Craft Lions

Direction

  • BRONZE – The Eyes by Ogilvy Bangkok for Voiz
  • BRONZE – Left and Right by Ogilvy Bangkok for Voiz

Script

  • SILVER – Gut Health by Ogilvy Bangkok for Dutchie

Casting

  • BRONZE – Gut Health by Ogilvy Bangkok for Dutchie

Production Design / Art Direction

  • GOLD – A Train of Memories by Six Inc., Good Design Company, Hakuhodo Inc., and Hakuhodo Kettle Inc. for Sotetsu

Use of Original Music

  • BRONZE – Kaguya by Gucci by Dentsu Craft Tokyo, Tsuzuku, and Dentsu Inc. Tokyo for Gucci

Achievement in Production

  • SILVER – Unveil by Spoon and Good Design Company for Panasonic
  • GOLD – A Train of Memories by Six Inc., Good Design Company, Hakuhodo Inc., and Hakuhodo Kettle Inc. for Sotetsu

Visual Effects

  • BRONZE – A Train of Memories by Six Inc., Good Design Company, Hakuhodo Inc., and Hakuhodo Kettle Inc. for Sotetsu

Industry Craft Lions

Brand & Communications Design

  • GRAND PRIX – “My Japan Railway” by Dentsu Inc. Tokyo for JR Group

Outdoor

  • GOLD – “Untangling the Politics of Hair” by FCB India for Stir

Packaging Design

  • BRONZE – “Ketch-Up & Down” by FP7 McCann for Heinz

Brand & Communications Design

  • BRONZE – “Beautiful Panic” by Dentsu Inc. Tokyo for The One Show 2022 in Japan
  • GOLD – My Japan Railway” by Dentsu Inc. Tokyo for JR Group

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