BANGKOK, THAILAND — KFC Thailand, the fried chicken brand that has won Thai hearts for over 40 years, created a new phenomenon by securing the top advertising award “Advertiser of the Year” and 44 other awards at the national creative AdPeople Awards & Symposium 2024, hosted by The Advertising Association of Thailand. As the “Advertiser of the Year,” it reinforces KFC’s marketing communication brilliance that is not just delicious, but also fun, unique, and impressively connects with consumers.
“This award represents more than just recognition – it’s a testament to our deep connection with the hearts of Thai people. We’re not just crafting our signature Original Fried Chicken; we’re creating moments of joy and experiences that brings smiles to everyone. This is the foundation of our success over the past 40 years,” said Suhayl Limbada, Market Lead & Chief Marketing Officer of KFC Thailand.
With relentless marketing communication and unlimited creative thinking, KFC Thailand has produced campaigns that have been the talk of the town throughout the year, proving that a global brand can truly reach and understand Thai hearts.
KFC Thailand received the “Advertiser of the Year” award, recognized as the brand with outstanding and influential advertising and marketing communication in Thailand. The brand also won 44 additional awards, including nine Gold, 11 Silver, and 24 Bronze awards, at the AdPeople Awards & Symposium 2024
- Winning 13 awards from the “KFC Bone Tie” campaign in collaboration with Advertising Agency of the Year, “VML Thailand”
- Gold awards in categories: Direct and Ad People from Real People
- Silver awards in categories: Communication Design Craft, Out of Home, Media, Design and Good
- Bronze awards: Two Bronze awards from Experience & Activation category, one Bronze award from Direct category, one Bronze award from Public Relations Plan category,
one Bronze award from Creative Strategy category and one Bronze award from 30 Young Judge category
- Winning 13 awards from the “KFC Bucket Ware” campaign in collaboration with Advertising Agency of the Year, “VML Thailand”
- Gold awards in categories: Out of Home, Experience & Activation and 30 Young Judge
- Silver awards in categories: Ad That Works, Design and Creative Strategy
- Bronze awards: Two Bronze awards from Digital & Social category, two Bronze awards
from Media category, one Bronze award from Communication Design Craft category,
one Bronze award from Experience & Activation category and one Bronze award from Public Relations Plan category
- Winning six awards from the “KFC Bucket Billboard” campaign in collaboration with Advertising Agency of the Year, “VML Thailand”
- Gold awards: Two Gold awards from Media category, one Gold award from Direct category and one Gold award from Out of Home category
- Silver award in category: Experience & Activation
- Bronze award in category: Direct
- Winning six awards from the “KFC Crispy Chicken Rice Bowls” campaign in collaboration with “Wolf BKK”
- Silver award in category: Film
- Bronze awards: Two Bronze awards from Film category, one Bronze award from Film Craft category, one Bronze award from Ad That Works category and one Bronze award from Entertainment category
- Winning two awards from the “KFC Crispy Zabb Skin – The Social Petition” campaign in collaboration with “Brilliant & Million”
- Bronze awards: Two Bronze awards from Digital & Social category
- Winning two awards from the “KFC Bucket Hat” campaign in collaboration with Advertising Agency of the Year “VML Thailand”
- Bronze awards in categories: Direct and Experience & Activation
- Winning one award from the “KFC Crow Order” campaign in collaboration with Advertising Agency of the Year, “VML Thailand”
- Silver award in category: Experience & Activation
- Winning one award from the “KFC Fried Chicken Diamond” campaign in collaboration with Advertising Agency of the Year, “VML Thailand”
- Bronze award in category: Direct
“We are incredibly grateful to be recognized as the Top Advertiser in Thailand at the AdPeople Awards & Symposium 2024. This achievement belongs to everyone who’s been part of our journey – the talented KFC Thailand and our agency partners Wolf BKK, Initiative Thailand and especially VML Thailand – who collaborated to bring our brand vision to life. A heartfelt thank you to the jury and organizers, and of course, our loyal fans, whose support drives us to continually innovate and deliver joy. For us, our great Taste goes beyond the product; it’s reflected in every single customer interaction and piece of communication we bring into the world,” Suhayl added.
KFC Thailand is on a mission to spark even greater creativity in advertising and communication in Thailand.
Follow KFC’s campaigns and activities on Facebook @KFC, TikTok @kfcthailand, Instagram @kfcthailand, and X @KFCThailand.
