LAS VEGAS, USA — London International Awards (LIA), one of the world’s most distinguished international awards for creativity, is delighted to unveil the final winners and finalists after nine days of rigorous onsite judging by some of the industry’s top luminaries.
The winners and finalists announced represent some of the top submissions globally across the following categories: Design; Package Design; Digital; Use of Social Media & Influencers; Radio & Audio; Creativity in PR; Creativity in Business-to-Business; Integration; Production & Post Production; and Music Video.
Design Category
The Design and Package Design jury, led by Jury President Marjorieth Sanmartin, Chief Creative Officer of Philipp und Keuntje and fischerAppelt, is honored to introduce the world’s best work under these categories.
The Design category recognizes brilliance in visual identity, outstanding production values, and the beautiful execution of craft to help brands connect with people. After rounds of extensive evaluation, the jury celebrated outstanding work with a Grand LIA, 14 Gold, 21 Silver, and 25 Bronze Statues, along with commending 19 Finalists.
The highly coveted Grand LIA was awarded to Dentsu Inc. for its beautifully crafted campaign, “My Japan Railway,” designed for Japan Railway’s 150th Anniversary Campaign.
Package Design Category
In the Package Design category, we honor the most innovative, exceptionally crafted, and beautifully executed packaging designs from around the globe. This year, the jury awarded a Grand LIA, two Gold, three Silver, and three Bronze Statues, in addition to recognizing five Finalists.
Grey Colombia, Bogota won the Grand LIA for the remarkable campaign, “Life Extending Stickers,” crafted for Makro.
Marjorieth provided her perspective on the winners, expressing, “We had really, really good pieces. We had stand out designs in both Design and Package Design. We were really happy to see such good quality of work. There are some pieces that you know from the beginning that it is a Grand LIA. And this is what happened with the piece in Design. Japan Rail was iconic and ticked so many boxes. We almost had to have a lottery to see who could bring that design home in our jury. That’s when you know you have made the right decision. In Package Design, we gave the Grand LIA to a sticker that was created by a supermarket. This sticker had different colors to be placed on the fruit and depending on the color, the sticker will give you tips on how to use the fruit. It was sustainable. It was genius. And it’s just a sticker!”
Digital Category
Chris Garbutt, Chief Creative Officer at VICE Media Group and President at Virtue Worldwide, presided over the Digital and Use of Social Media & Influencers jury and joined the entire panel in proudly honoring this year’s victors.
The Digital category applauds breakthrough creativity in the digital space across a range of platforms, including mobile apps, websites, digital ads, games, mobile, social media, AR, VR, wearables, and websites. After days of deep evaluation and discussion, the jury honored outstanding work with a Grand LIA, 17 Gold, 22 Silver, and 19 Bronze Statues as well as nine Finalists.
The much-anticipated Grand LIA was bestowed upon McCann New York for exceptional campaign, “ADLaM: An Alphabet to Preserve a Culture,” crafted for Microsoft.
Use of Social Media & Influencers Category
The Use of Social Media & Influencers category honors engaging ideas conveyed via social media platforms or that utilize the social capital of individuals with established reach, from either mainstream or social media. This year, the jury awarded a Grand LIA, 12 Gold, 14 Silver, and 16 Bronze Statues, while also acknowledging eight Finalists.
The Grand LIA was awarded to Ogilvy UK, London for the remarkable campaign, “The Cost of Beauty” created for Dove.
The Health & Wellness Jury also awarded “The Cost of Beauty” a Grand LIA. In addition, this piece of work was awarded 19 LIA Statues, a Silver was awarded to Big Sync Music, London in the Music & Sound category, whilst the agency Ogilvy London was honored by eight different juries awarding seven Gold, eight Silver and three Bronze Statues.
Reflecting on the winners, Garbutt remarked “Digital and Social Media & Influencers shows you the clues of where the industry is going in the future, what technology is available, what new functionality can be used for. It unlocks new forms of creativity and new solutions we can bring to the world that the world needs.” Chris continued, “The Grand LIA in Digital was ADLaM. The work was inspiring and powerful as it showed that digital not only saved a language but it also saved a culture. The “Price of Beauty” for Dove won the Grand LIA for Social Media & Influencers. This is a very important piece of work to make the industry realize that we have a huge responsibility with the kind of assets and work we create for these platforms. It was a brilliant campaign that reflected the problem.”
Radio & Audio Category
Celebrating the power of sound, the Radio & Audio category recognizes audio-centric content that engages listeners and stimulates their imagination on behalf of a brand. This year, the jury, headed by Oriel Davis-Lyons, Chief Creative Officer of Mother New York, awarded 30 Statues in this category.
After vibrant discussions and rigorous deliberation, the jury is pleased to award seven Gold, 12 Silver, and 11 Bronze Statues, in addition to commending 11 Finalists.
Oriel shared his perspective on the remarkable work: “We felt very good about the Golds we had given out but for something to be elevated to become a Grand LIA, it has to really jump out. And collectively, we couldn’t say that there was something that jumped out from the others.”
Creativity in PR Category
Creativity in PR celebrates work rooted in creative thinking, influencing opinions, and cultural relevance. The focus is on reputation management across the PR spectrum, with a clear demonstration of positive reinforcement and goodwill for brands. The jury, led by Judy John, Global Chief Creative Officer of Edelman, is pleased to celebrate the most outstanding work in their category with a total of 58 Statues.
Following the extensive onsite judging process, two Grand LIAs, 14 Gold, 18 Silver, and 24 Bronze Statues were awarded, alongside 14 Finalists.
The coveted Grand LIA was awarded to McCann Poland for its incredible work titled “Where To Settle,” executed for Mastercard. This piece of work was also awarded the Creative Use of Data Grand LIA, four Gold, a Silver and a Bronze by four different juries.
The Creativity In PR – Public Service/Charity/NGO Grand LIA was awarded to Publicis Conseil, Paris for Solar Impulse titled “Prêt à voter.” “Prêt à voter” was also awarded the Non-Traditional
Public Service/Charity/NGO Grand LIA in addition to five Gold, five Silver and a Bronze Statue in four different categories.
“When we were voting for the Grand LIA for the Public Service/NGO, we unanimously voted for Pret a voter. It was so far ahead of the others that it won the vote for Grand LIA. It was brilliant!” Judy John, remarked. She went on to say, “There was a lot of discussion for the Grand LIA for Creativity in PR. The reason why we picked MasterCard is the sustainability of that idea and the transformative nature of a company like MasterCard coming out and creating utility for people coming to Poland.”
Creativity in Business-to-Business Category
The brand-new Creativity in Business-to-Business category celebrates world-class creative work in the business-to-business sector. Recognizing that business decision makers in companies are people, the category rewards creatively engaging ideas that market products and services to businesses. The inaugural Creativity in Business-to-Business jury, helmed by Eka Ruola, Chief Creative Officer of Nitro Group, awarded a total of 22 Statues.
After carefully evaluating every submission, the jury awarded a Grand LIA, five Gold, five Silver, and 11 Bronze Statues, alongside five Finalists.
SERVICEPLAN Germany won the inaugural Grand LIA in this category for its exceptional campaign, “AIZOME WASTECARE™ Industrial Waste – Certified As Skincare.”
Reflecting on the work that emerged in the new Creativity in Business-to-Business category, Jury President Eka Ruola shared, “B-to-B doesn’t mean boring-to-boring. The work we have awarded is a great example of creativity rushing into B-to-B arena. The Grand LIA was shoulders above the rest. It got Gold in B2B Design and Craft. It’s a beautiful piece. They have an amazing story to share with the audience.”
Integration Category
Integration showcases creative ideas that brilliantly work across a minimum of three or more channels or platforms cohesively. Presiding over the Integration jury is Chaka Sobhani, Global Chief Creative Officer of Leo Burnett Worldwide. Chaka and her esteemed panel are proud to award a total of 25 Statues in this category.
Celebrating the very best in the category, the jury awarded a Grand LIA, four Gold, nine Silver, and 11 Bronze Statues, alongside commending four Finalists.
The coveted Integration Grand LIA was awarded to AIRBAG for “FitChix” tailored for Honest Eggs Co. This piece of work was honored with 23 LIA Statues by seven different juries, including two Grand LIA Statues. VMLY&R Melbourne was awarded five Statues for “FitChix” including the Ambient & Activation Grand LIA.
Sharing her perspective on the best work in Integration, Chaka expressed, “Our resounding Grand LIA winner is the brilliantly fresh and original “FitChix.” So simple, so brilliant, absolutely breathtaking.”
Production & Post-Production Category
The Production & Post-Production category endorses and celebrates world-class production values and executions of craft. The jury, helmed by Jury President Vera Maria Portz, Partner/MD/Executive Producer of Tempomedia Filmproduction, is honored to announce that 54 Statues were awarded in this category.
After three rounds of extensive evaluation, the jury rewarded outstanding work with a Grand LIA, 16 Gold, 16 Silver, and 21 Bronze Statues, as well as 13 Finalists.
This year’s highly coveted Grand LIA was awarded to Havas London for their beautifully crafted campaign, “Me, My Autism & I,” designed for Vanish x Ambitious About Autism.
Vera provided her perspective on the winners, expressing, “Overall, we had really good work. For the Grand LIA, everyone in the jury voted for this film because it was emotionally so strong but at the same time it was crafted so well that you could just feel how important it is to talk about a disease about social pressure, family pressure. So, we voted for ‘Me, My Autism and I.'”
Music Video
The Music Video category honored films that feature a musical performance, for the purpose of promoting a song, artist or brand. This year, the jury, led by Jury President Vera Maria Portz awarded 14 statues.
After watching and discussing submissions from around the globe, the jury awarded one Gold, five Silver, and eight Bronze Statues, in addition to recognizing six Finalists.
After witnessing the world-class work emerging from the jury panels, Barbara Levy, LIA’s President and Founder, expressed, “Nothing was taken for granted in the judging rooms. The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of work again and again. So, you can be assured that the LIA 2023 Statue winners come from a crop of work that is universally acknowledged as exceptional. And the Grand LIA winners are without doubt, the best of the best. My highest congratulations to our Grand LIA and Statue Winners.”
Created for Creatives, LIA unites industry leaders from around the world for an intensive onsite judging process in Las Vegas over nine days. There is no pre-judging. This guarantees that each juror devotes their full attention to assessing every submission within their respective categories from start to end, fostering a fair and rigorous selection of the Winners and Finalists.
adobo Magazine is an official media partner of the 2023 London International Awards.
