MANILA, PHILIPPINES — Filipino cuisine has always been a source of pride and joy for many Filipinos. With the increasing popularity of online platforms like TikTok, people consume more food content than ever before. It has now become a go-to destination for foodies and aspiring chefs, from recipe videos to food vlogs, allowing talented creators like Abi Marquez to showcase the diversity of Filipino food to millions of viewers.
Abi, popularly known as TikTok’s “Lumpia Queen,” is one of the rising stars in the #Foodtok universe. Her journey as a content creator started with a simple idea: to share her love for Filipino cuisine with the world. Since joining the platform in January 2022, she has garnered a following of over 2.9 million fans who eagerly await her next mouth-watering creation.
Recently, Abi was named TikTok Foodie Creator of the Year in the platform’s third awards ceremony in the Philippines. This award category “recognizes top food content creators who have made a great impact on TikTok this year.” It also emphasizes the growing influence of food content creators in shaping the culinary landscape.
In her acceptance speech, she thanked TikTok for providing food content creators like her with a platform to share her passion for food and content creation. “We really can’t wait to show more of our recipes, and hopefully, they will make your food life better,” she said.
As for plans, Abi shared she will continue creating unique content and in the process, inspire other creators to kickstart their journey. “I want to keep pushing the boundaries of what’s possible with food content on TikTok. There’s so much more to explore and discover, and I can’t wait to share it with my community.”
The emerging food content creator recently signed with KROMA Entertainment’s talent management arm NYMA, aiming to excel in her craft and achieve greater success in the world of food.
Kat Bautista, Head of NYMA, shared her immense pride in Abi’s major achievement. “Abi Marquez’s culinary creativity and passion have not only delighted our taste buds but also inspired millions on TikTok. Her victory as TikTok Food Creator of the Year is a testament to her talent and the power of food to unite people across screens and kitchens, turning ordinary moments into extraordinary flavors. Together with Abi, we are excited for the buffet of content we have in store for 2024.”
As a young, inspirational food content creator, Abi continues to bring the richness of Filipino dishes to global audiences. To creators on the platform, Abi had this advice to give: “Do what you know best, offer value, and be true to yourself– that’s how you stand out.”
With her win as Foodie Creator of the Year, Abi has cemented her status as one of TikTok’s most talented and inspiring creators.
Follow Abi and her food adventures on TikTok, Instagram, Twitter, Facebook, and YouTube.
