LONDON, UK — The London International Awards (LIA), in its 38th year, has announced the first-ever Created for Creatives LIA Legend Award. This Award is given to a leader of the industry, past or current, who through their talent, vision, and generosity, have not just demonstrated outstanding creativity at all levels, they have also demonstrated their willingness to share, mentor, and develop others with a focus on the advancement of the industry and creative thinking in all sectors.
LIA is not just awarding brilliance, although that is a factor. It is not just awarding creative leadership, although that is also a factor. It is awarding, above those two achievements, a person who has been selfless and humble in developing others and giving their time to advance the industry and talent within it.
Creative giant Mark Tutssel, former Executive Chairman and Global Chief Creative Officer of Leo Burnett Worldwide, and Creative Chairman of Publicis Communications will be the first recipient of the LIA Legend Award on October 08 during the 2023 Judging and Creative LIAisons Program in Las Vegas.
Barbara Levy, Founder and President of LIA, said, “When deciding to create the LIA Legend Award, we wanted to recognize talent, vision, and outstanding creative contributions at all levels. The minute we set these criteria Mark became the immediate and obvious choice for the inaugural award. He was instrumental, and continues to be, in helping to develop and grow the Creative LIAisons Global Coaching Academy which sets LIA apart from other award festivals.”
Mark shared, “This prestigious award is a huge honor. I am humbled and proud. I have had the privilege of working with many talented people and brave brands throughout my career. London International Awards is a festival created for creatives, a show famous for truly inspiring the global industry to raise the creative bar, so it’s really an absolutely incredible honor to be recognized by such a great organization. I truly believe creativity is the driving force behind our business and I will always be a global champion of it. In the words of Matshona Dhliwayo, ‘A champion is one who is remembered. A legend is one who is never forgotten,’”
