MANILA, PHILIPPINES — The Boomerang Awards 2024, organized by the Digital Marketing Association of the Philippines (DMAP), celebrated the best in digital marketing, recognizing a wide range of exceptional brands and agencies. Maya retained its title as Advertiser of the Year, while Dentsu was named Agency of the Year. MullenLowe TREYNA took home top honors for its work on the Quezon City Gender and Development Council’s “Right to Care” campaign, which earned both the White Boomerang — an award recognizing pivotal innovation — and Best of Show.
Held on October 16, 2024, at the Col|Lab Space, Sheraton Manila, this year’s awards featured 393 entries across 17 main and 7 special categories, highlighting the continued innovation, creativity, and effectiveness driving the Philippine digital marketing industry. While the White Boomerang category has been around for many years, it was finally won this year, with the Right to Care campaign being recognized for its groundbreaking approach and lasting impact.
Chaired by Kit Ramos Disini and Jace Suzara, the theme of this year’s awards was “Be Greater,” challenging nominees to push the boundaries of innovation, creativity, and effectiveness.
Kit shared, “This year’s theme, ‘Be Greater,’ was an ambitious vision that the Booms team embraced wholeheartedly. Every aspect, from the meticulous jury deliberation process in selecting winners to curating every detail of the event, had to be greater than ever before while ensuring cohesive synergy across our key themes of innovation, creativity, and impact.”
The 2024 Jury was headed by Valerie Madon, Chief Creative Officer of McCann Worldgroup Asia Pacific. Valerie expressed her admiration for the local entries, saying, “I’ve been a jury for many international shows, and I hate to say this — I’ve not seen enough Philippine entries in those shows. Coming here, I got to see a lot more. It makes me wonder why these pieces of work are not going out there in the international shows because the caliber is really good!”
The evening also included performances by Sandwich, Chicosci, Itchyworms, August Wahh, and the legendary Ely Buendia, adding energy and excitement to the celebration of creativity and achievement.
This year’s Boomerang Awards recognized exceptional talent and groundbreaking work across various categories, celebrating the most innovative campaigns in digital marketing:
- Advertiser of the Year: Maya Philippines, Inc.
- Agency of the Year: Dentsu Creative Manila, Inc.
- Tech Innovator of the Year: Leo Burnett Group Manila
- Tech Innovation of the Year: FWD: The Gamer Insurance
- Tech Production Partner of the Year: Paradigm Productions & Design
- Production Partner of the Year: Prodigious Phils
- Best of Show: “Right to Care” – Quezon City Gender and Development Council
For a full list of winners and further details about the Boomerang Awards 2024, visit www.booms.dmap.com.ph or follow DMAP on social media @DMAP on Facebook and LinkedIn and @Dmap_PH on Instagram and X.
adobo Magazine is an official media partner of The Boomerang Awards 2024.
