MUMBAI, INDIA — At the Clio Awards ceremony held on April 25 in New York, creative agency McCann Worldgroup India was awarded a prestigious GRAND CLIO for its campaign “Shagun Ka Lifafa” in Creative Commerce (Cultural Experience category Product/Service.) This is in addition to the Gold and Bronze trophies that the campaign had already received in the show. McCann Worldgroup India was the only agency in India to receive a Grand Clio this year.
Founded in 1959 to honor excellence in advertising, the Clio Awards celebrate bold work that propels the advertising industry forward, inspires a competitive marketplace of ideas, and fosters meaningful connections within the creative community.
Each judging session concludes with a discussion round where the jury has the option of awarding the highest program honor, the Grand Clio Award, to one truly exceptional piece of work in a medium/entry type (i.e. film public service, B2B, or product/service) from the chosen Gold statue winners.
Prasoon Joshi, Chief Creative Officer, McCann Worldgroup India, said, “We are really proud of the work done for Ujjivan Small Finance Bank (Shagun Ka Lifafa). When an idea is born out of culture and finds a meaningful role in people’s life it’s bound to have a positive impact. This idea does exactly that. Our talented team led by Ashish Chakravarty, Sambit Mohanty Rathish Subramaniam, Karthik R, Vikash Ravi, and Suresh PV put in a great effort to make this idea and work come alive. Special thanks to Vineet Mahajan for his contribution to directing the video. Getting recognition at Clio is a wonderful milestone in the journey of creative excellence.”
