MANILA, PHILIPPINES — Before the year closes, Mindshare Philippines took home 20 prizes at the MMA Smarties Philippines 2024, earning the “Media Agency of the Year” title. This win further establishes Mindshare as the top media agency in the Philippines. Parent company WPP also had a very successful night, winning “Holding Agency Company of the Year.”
The MMA Smarties, presented by the Mobile Marketing Association (MMA), is a known international competition that celebrates innovative and effective mobile marketing. Some campaigns smartly use technology on the mobile to successfully produce high-impact marketing results. For Mindshare, the globally recognized agency known for its data-activated agile strategies, this shows the organization’s commitment to exploring boundaries of media excellence.
This year’s wins for Mindshare demonstrate the success of the agency across a diverse range of clients, including Unilever, Estée Lauder Companies, Ford, and Epicurean Partners Exchange Inc. (Kenny Rogers Roasters). The campaigns won in various categories, including AI-Driven Creative Excellence and Omnichannel Marketing, Integrated Ecommerce Innovation, and Contextual Marketing. Cream Silk‘s successful ecommerce strategy, Knorr‘s innovative mobile campaign on home cooking, and Pond’s tech-forward beauty campaign are just some of the highlights.
These awards don’t only celebrate individual campaign successes but also prove Mindshare’s overall capability to bring exceptional results for their clients.
The MMA Smarties recognition of talent further strengthens Mindshare’s reputation as an industry leader and positions them for continued success in the dynamic media landscape.
