CANNES, FRANCE — Five months after its launch in Davos and subsequent global wake-up call at the Super Bowl, “Working with Cancer” has been recognized by Cannes Lions with the Grand Prix for Good, designed to celebrate the use of creativity to positively impact not only business and brand but also the world at large.
With over 600 pledging businesses, impacting more than 20 million employees, “Working with Cancer” is a true cross-industry coalition, driving societal progress across cultures and geographies, to end the stigma of cancer in the workplace. Momentum continues to soar, spanning corporate sectors including government, most recently with the French state confirming to sign the pledge.
The campaign was created for Memorial Sloan Kettering Cancer Center (MSK) by La Foundation Publicis Chicago / Publicis Conseil Paris / Le Truc New York / Digitas New York / Saatchi & Saatchi Health, New York / Publicis Groupe UK, London.
Arthur Sadoun, Global CEO and Chairman of Publicis Groupe, commented, “On behalf of the 600 companies that have already pledged, I would like to sincerely thank the jury for elevating ‘Working with Cancer’ to another level of global awareness. Receiving the esteemed Grand Prix for Good recognition further demonstrates what is possible when we come together for positive change. As an industry, there are not that many causes or social initiatives that we can wholly affect. Erasing the stigma of cancer in the workplace is one we can take on and change forever.”
Mel Routhier, Jury President of Health and Wellness and CCO of VMLY&R Chicago, added, “‘Working with Cancer’ stopped us in our tracks. We not only saw a brilliantly creative idea, but we also saw a globally impactful one with scale, inclusivity, and the real potential to change employee care forever. To think that this point in time could mark the beginning of what will one day be seen as table stakes for how companies support their employees is exceptionally powerful, and most deserving of the ultimate recognition in the Grand Prix For Good.”
