MANILA, PHILIPPINES — MullenLowe MARC, the public relations unit of MullenLowe TREYNA, took home 12 Anvils at the 59th Anvil Awards organized by the Public Relations Society of the Philippines (PRSP).
The agency’s latest haul includes a Silver Anvil for Unilever Domex’s “Eskwelang Unstoppable,” plus a silver and gold for FWD Life Insurance’s “Pinoy Money Master” and ‘The One for Gamers,” respectively.
The Quezon City Gender and Development Council came out with the biggest haul for the agency with the “Right to Care Card,” which won six silvers, two golds, and the year’s Grand Anvil — the top honor for the PR Programs category. Launched in Pride Month of 2023, it leveraged the power of technology to give LGBTQ couples the power to make emergency medical decisions on behalf of their partners, a right previously reserved only for heterosexual partners and next of kin.
The Grand Anvil marked a historic first for FIVE-year-old MullenLowe MARC, which is now in its third consecutive year as a PR Agency of the Year nominee.