PATTAYA, THAILAND – MullenLowe Singapore made a powerful statement at ADFEST 2025, securing a range of prestigious awards across multiple categories resulting in 2 Golds, 1 Silver and 7 Bronzes. Their outstanding work for clients like the Republic of Singapore Navy, Lifebuoy, SmileMakers, and Clear demonstrated their creative prowess and commitment to storytelling.
Republic of Singapore Navy – Is It Crazy…?
One of the standout campaigns of the festival, Is It Crazy…? for the Republic of Singapore Navy, swept the Film Craft category with two Gold wins and a Silver. The campaign, crafted to inspire and challenge perceptions, was recognized for its exceptional execution in directing, editing, and animation.
Awards Won:
- Film Craft Lotus – CF08 Editing (Gold)
- Film Craft Lotus – CF01 Directing (Gold)
- Film Craft Lotus – CF12 Animation (Silver)
Beyond individual craft recognitions, the campaign’s production excellence earned its production team, ATypical Films, Dandelion Studios, and FVSE, the coveted Production House of the Year special award.
Lifebuoy – Condensation Cleanser
Lifebuoy’s Condensation Cleanser campaign creatively utilized ambient marketing techniques to deliver its message, resulting in multiple honors in various Lotus categories.
Awards Won:
- Brand Experience & Activation Lotus – BE04 Ambient: Small Scale (Finalist)
- Media Lotus – ME04 Use of Ambient: Small Scale (Bronze)
- Direct Lotus – DM05 Ambient: Small Scale (Bronze)
- Outdoor Lotus – OD10 Ambient: Small Scale (Bronze)
SmileMakers – AudioBoobs
Championing an innovative approach to branded content, SmileMakers’ AudioBoobs campaign captivated audiences with its unique audio storytelling. The campaign’s ability to merge entertainment and education secured two Bronze wins in the Entertainment and Radio & Audio categories.
Awards Won:
- Entertainment Lotus – EN06 Audio Content (Bronze)
- Radio & Audio Lotus – RA09 Branded Content/Podcasts (Bronze)
Explore the work: AudioBoobs
Listen on Spotify: AudioBoobs Podcast
Clear – Bald Spots
In the Guerilla Marketing and Stunts category, Clear’s Bald Spots campaign impressed the jury with its bold and innovative execution. The campaign was recognized as a finalist in two competitive categories.
Awards Won:
- Brand Experience & Activation Lotus – BE01 Guerilla Marketing & Stunts (Finalist)
- Media Lotus – ME07 Use of Guerilla Marketing & Stunts (Finalist)
