MANILA, PHILIPPINES – Fresh from its historic showing at Spikes, Adfest, and Clio earlier this year —including some historic firsts for the Philippines — creative agency MullenLowe TREYNA added another round of trophies to its 2024 collection, straight from the recently concluded Kidlat Awards.
“Right To Care” by the Quezon City Gender and Development Council continues to be the agency’s biggest draw, winning the Grand Kidlat for Experience Innovation and Grand Sinag for Good. It also won five Golds and one Silver, all leading to the Advertiser of the Year award for the Quezon City Local Government Unit.
FWD Life Insurance’s “The Gamer Insurance” also came back with a Bronze in Creative Strategy, while Closeup’s “Ride Closer” won Bronze for Guerilla Marketing — ultimately bringing the agency’s tally to 11.
“It always feels good to come home and win in the Philippines, and I’m proud of the team that made this historic night happen,” said Abi Aquino, Chief Creative Officer of Mullenlowe TREYNA. “But more than anything, I’m proud that we’re able to demonstrate how creativity can be a tool not just for marketing but also for social good.”
Kidlat 2024 is the latest in a string of local and international awards for MullenLowe TREYNA, which has been chalking up wins for its advocacies. These include Quezon City’s “Right to Care,” the groundbreaking initiative that empowers LGBT+ couples to make medical decisions for their partners; FWD’s “Gamer Insurance,” which pushed for financial literacy and inclusion in the space of online gaming; and Closeup’s “Ride Closer,” a campaign that turned infamous Metro Manila traffic jams into blind dates.
adobo Magazine is an official media partner of the 2024 Kidlat Awards.
