CANNES, FRANCE — Roman Olivarez, Executive Creative Director of MullenLowe Treyna, has taken the initiative to compile a comprehensive YouTube playlist featuring all the campaign case films and studies that won the esteemed Grand Prix at the 70th edition of the Cannes Lions Festival of Creativity.
With the goal of sharing the brilliance and strategic thinking behind the Grand Prix-winning campaigns, Roman meticulously curated a YouTube playlist. This collection serves as a valuable resource for industry professionals and aspiring creatives, providing a deeper understanding of the strategies, ideas, and executions that led to their triumph at Cannes Lions 2023.
Roman expressed his enthusiasm for this initiative, recognizing the importance of sharing knowledge and celebrating exceptional work within the industry. He said, “I actually do it for the kids in the agency, so might as well share it with other creatives who are looking for a playlist.”
Here are all the campaign films and case studies you can watch on Roman’s playlist so far:
DAY 1
• Print & Publishing Lions Grand Prix – “Newspapers Inside the Newspaper Edition” by Impact BBDO, Dubai, for AnNahar Newspaper
• Outdoor Lions Grand Prix – “A British Original” by Uncommon Creative Studio, London, for British Airways
• Health & Wellness Lions Grand Prix – “The Last Performance” by Special, Auckland, for Partners Life
• Radio and Audio Lions Grand Prix – “Phone It In” by Colenso BBDO, Auckland, for telecommunications company Skinny, New Zealand
• Pharma Lions Grand Prix – “Scrolling Therapy” by Dentsu Creative Buenos Aires / Dentsu Creative New York / Dentsu Creative Chicago for Eurofarma
• The Lions Health and United Nations Foundation Grand Prix for Good – “Working with Cancer” by La Foundation Publicis Chicago / Publicis Conseil Paris / Le Truc New York / Digitas New York / Saatchi & Saatchi Health, New York / Publicis Groupe UK, London, for Memorial Sloan Kettering Cancer Center (MSK)
DAY 2
• Design Lions Grand Prix – “ADLAM – An Alphabet To Preserve Culture” by McCann for Microsoft
• Digital Craft Lions Grand Prix – “Never Done Evolving ft Serena Williams” by AQKA for Nike
• Film Craft Lions Grand Prix – “We Cry Together – A Short Film” by PGLANG for PGLANG
• Industry Craft Lions Grand Prix – “My Japan Railway” by Dentsu for Japan Railway Group
• Entertainment Lions Grand Prix – “Clash From The Past” by Wieden+Kennedy, Portland, for Clash of Clans
• Entertainment Lions For Gaming Grand Prix – “Clash From The Past” by Wieden+Kennedy Portland for Clash of Clans
• Entertainment Lions For Music Grand Prix – “Beautiful Life” by Sumggler for Michael Kiwanuka
• Entertainment Lions For Sports Grand Prix – “Dreamcaster” by FCB New York for Michelob Ultra
DAY 3
• Creative B2B Lions Grand Prix – “EART4” by AlmapBBDO for B3 Stock Exchange and United Nations Global Compact
• Creative Data Lions Grand Prix – “The Artois Probability” by Gut for Anheuser-Busch Inbev, Stella Artois
• Direct Lions Grand Prix – “Runner 321” by FCB Toronto for Adidas
• Media Lions Grand Prix – “#TurnYourBack” by Ogilvy for Dove
• PR Lions Grand Prix – “Self-Love Bouquet” by Gut for Doordash
• Social and Influencer Lions Grand Prix – “Flipvertising” by Chep Network for Samsung
