LIA 2024 Jury Presidents: Nadja Lossgott & Marco Venturelli

LONDON, UK — The London International Awards (LIA) has announced Nadja Lossgott, Chief Creative Officer at AMV BBDO, London, as Jury President for the Non-Traditional competition. Marco Venturelli, Chief Creative Officer at Publicis France and CEO/CCO at Publicis Conseil, Paris, will chair the TV & Cinema and Online Film Jury.

In its 39th year, LIA continues to gather the world’s most celebrated creative minds, whose high standards will set the bar for ensuring that only the very best creative ideas and executions are awarded. Nadja and Marco will lead these two power-house juries through all rounds of judging onsite at Encore @ Wynn, Las Vegas. LIA’s transparent judging ensures that all jurors see every piece of work in their respective categories, having spirited discussions and debates through the very end of statue discussions. These panels decide on the Gold, Silver, and Bronze Statue Winners, as well as the Finalists. Each panel, at their discretion, also decides whether a Grand LIA will be awarded. As there is no off-site pre-judging, all judges are fully involved from the beginning to the end, so everyone is privy to the final results before publication.

As a first-time Jury President for LIA, Nadja said in accepting this Non-Traditional competition position, “I’m thrilled to be judging the work that doesn’t fit a specific mold and sits outside of the boundaries of the known. These are the ideas and executions that plot a new path for our industry.”

“Engagement” is crucial to the success of a product or service. Brands want to engage with their consumers in a real and meaningful way. Non-traditional advertising is an unconventional and inventive way to get consumers’ attention and involvement.

Marco commented, “What I love about LIA is the quality of the juries and the level of discussions. To be able to review together all submissions live is priceless. LIA is a benchmark in our industry. We’re not only looking for the best work but for the few pieces that truly move us forward. The few pieces that reinvent how we do our jobs, from conception to execution.”

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Since the first 10-second TV commercial in black and white for Bulova watch ran in 1941, television commercials have come a long way. Consumers can be reached online, by streaming, or by cable. Television commercials still have a massive impact as they combine motion, sound, and sight to tell compelling stories that have the power to connect, evoke emotions, and leave a lasting impression.

Barbara Levy, President of LIA, said, “Today’s consumers are very savvy, as they are exposed to so much information. There is no doubt that brands get results from both Non-Traditional and traditional media such as television, cinema, and online film. Bottom line is: creativity is a key component, no matter how brands choose to advertise. We have the best people in both those jury rooms, so we are watching out for the most creative work to emerge from those two competitions.”