NEW YORK, USA — Ogilvy was recognized at the 2023 Cannes Lions International Festival of Creativity as one of the world’s leading creative companies with award-winning work that spanned categories, clients, and capabilities. Ogilvy’s ability to create impact for clients at scale was on display with 34 offices spanning each region taking home prestigious Lions. Ogilvy was honored with a total of 64 Lions— including one Titanium, two Grand Prix, nine Gold, 23 Silver, 29 Bronze as well as 128 Shortlists.
The global network was recognized across a broad range of categories throughout the festival, including Creative Effectiveness – Market Disruption, Creative Business Transformation, Sustainable Development Goals, Social & Influencer, Innovative Use of Community, Health & Wellness, Creative Strategy, Brand Experience & Activation, Corporate Purpose & Social Responsibility, Use of Digital Platforms, and Film, among many others. Lions were awarded for work overwhelmingly done for global brands including AB InBev, Burger King, Dove, IBM, IKEA, KFC, Kotex, Mondelez, Netflix, The Coca-Cola Company, Volkswagen, and Workday – as well as for major regional and local clients including German Rail, Grupo Estratégico PAE, Regal Springs, and Relate.
On the final day of the festival, Corona’s “Corona Extra Lime,” developed through a collaboration between DAVID and draftLine, was recognized with a Titanium Lion, which celebrates “game-changing creativity.” China is the world’s largest beer-drinking market. For Corona, the country’s shortage of high-quality limes presented a challenge. More pressing, nearly a quarter of the country’s farmers live in poverty. Instead of simply importing high-quality limes into the country, Corona partnered with local governments and industry leaders to provide farmers with the knowledge and tools needed to grow quality limes and expand their yield. With the Corona Extra Lime, the brand created an entirely new business that both solved Corona’s lime supply problem and provided China’s struggling farmers with a critical economic lifeline.
Additionally, IKEA’s “Proudly Second Best” added to its haul, taking home a Gold in Film. IKEA has all the furnishings parents need to make a perfect home for their young and growing families. But Al-Futtaim IKEA’s new campaign, created in partnership with DAVID Madrid and INGO Hamburg, proudly highlights that the brand’s items are second best when ultimately compared to the parents themselves. The campaign shows babies and children eating, sleeping, and playing on their parents instead of in the IKEA products that their parents have purchased for those specific uses.
Ogilvy also earned two impressive collective awards that were handed out on the festival’s final day. Ogilvy was named Regional Network of the Year for Sub-Saharan Africa, and Ogilvy Mumbai was named the Agency of the Year in the Strategy Track.
Ogilvy’s work also contributed to WPP being ranked the #2 Holding Company of the Year, and to Dove earning the #2 status as Creative Brand of the Year.
Additionally, Katherine Yuen and Gabrielle Sanchez of Ogilvy Dominican Republic took home the top prize in the Young Lions Design competition.
