NEW YORK, USA — With 44 total Pencils and 52 Shortlists, highlighted by one Future Impact Pencil and four Yellow Pencils, Ogilvy was named Network of the Year at the 2024 D&AD Awards. It marks the first time Ogilvy has earned the honor at the D&ADs since 2020.
Liz Taylor, Ogilvy’s Global Chief Creative Officer, said, “The D&AD Awards are among the most prestigious global award shows in our industry, so it’s a genuine thrill to be named Network of the Year. It’s a testament to all our brilliant people who are united by a belief in the power of creativity to create impact for our clients and in our communities around the world. We are particularly gratified to have been recognized for doing our best work on behalf of our biggest brands. We wouldn’t be where we are without our incredible clients, whose continued partnership and collaboration drive us forward.”
“Filter Caps” for Baylor Foundation and the Colombia Red Cross from Ogilvy Bogotá earned a Future Impact Pencil, awarded to early-stage projects demonstrating the potential to drive behavioral, environmental, societal, or policy change through creativity. The campaign created biodegradable caps affixed to water bottles to mineralize the water and make it safe for consumption. The caps were created via 3D printing and made from sweet corn starch-based resin — a sustainable and biodegradable option — considerably reducing dependence on conventional plastics. The caps were distributed in Colombia to areas lacking clean drinking water access.
Two Ogilvy campaigns earned Yellow Pencils, which are given to “outstanding work that achieves true creative excellence.”
“Michael CeraVe” for CeraVe by WPP Onefluence led by Ogilvy PR North America earned three Yellow Pencils, one each in Media (Social), PR (Use of Talent & Influencers), and PR (Integrated). The campaign, built on the internet rumor that actor Michael Cera was the mastermind behind CeraVe, was brought to life across multiple online platforms through influencer partnerships before culminating in a Super Bowl TV spot that proved that CeraVe was actually developed by dermatologists. The campaign also earned two Graphite Pencils, one Wood Pencil, and five Shortlists.
Dove’s “#TurnYourBack,” developed by Ogilvy UK and DAVID Madrid, won a Yellow Pencil in the Integrated (Large Enterprise) category. #TurnYourBack was created in response to the Bold Glamour filter on social media, with an influencer-led effort to address the psychological impact on girls and women’s confidence that invited women everywhere to fight the filter by not showing their faces.
In total, the Ogilvy network earned one Future Impact, four Yellow, 11 Graphite, and 28 Wood Pencils, with 52 Shortlists.
The D&AD Awards gather the world’s best creative work from across the commercial design, advertising, production, and craft disciplines, judged by more than 300 global creative leaders, practitioners, and innovators.
adobo Magazine is an official media partner of the 2024 D&AD Awards.
