NEW YORK, USA — After topping the Effie Index as the Most Effective Agency Network in the world earlier in the year, Ogilvy has followed up by earning four of the 12 Global Grand Effies handed out at Global “Best of the Best” Effie Awards, more than any single agency network.
The competition invited Grand and Gold winners from all 2022 Effie Awards competitions around the world to compete head-to-head to determine the most effective marketing efforts of the year.
“Shah Rukh-Khan-My-Ad” by Ogilvy India with Wavemaker India for Cadbury earned a Global Grand Effie in Experiential Marketing; “Reverse Selfie” by Ogilvy’s Global Unilever team in the UK took home the honor in Positive Change: Social Good; Ogilvy El Salvador earned the recognition in Small Budgets for “The First Car Showroom Inside a Bus” for Kia Motors; and “Lu From Magalu” by Ogilvy Brazil for Magazine Luiza won a Global Grand Effie in Social Media.
Earlier this year, Ogilvy earned the top prize with a strong performance at the Effies across all regions in 2022, earning a total of five Grand, 58 Gold, 62 Silver, and 82 Bronze Effie Awards. This marked the first time since 2016 that Ogilvy returned to the coveted position atop the Effie Index.
