MANILA, PHILIPPINES — The University of Asia & The Pacific School of Media & Marketing (UA&P SCM) has announced the finalists for the 2024 APAC Tambuli Awards. This prestigious effectiveness award recognizes marketing campaigns and corporate initiatives that drive business success and contribute positively to the world. This year’s theme, centered on hope, addresses the growing global issues such as depression, anxiety, loneliness, and despair and underscores the role of businesses and brands in shaping a hopeful future.
Ogilvy Philippines has emerged as the leading creative agency with an impressive six finalists. Its standout entries include “House of Healers” for Mind You Mental Health Systems under both Health and Wellness – Gaming and Quality of Life – Gaming, “MILO Hybrid Running Ecosystem” for Nestlé Philippines across three categories. This strong performance highlights Ogilvy Philippines’ exceptional ability to craft impactful campaigns that resonate with the Tambuli Awards’ focus on combining business effectiveness with societal good.
The awards night will be held at the Grand Hyatt Manila on June 04, celebrating the efforts and creativity of the nominated campaigns. Here is the complete list of this year’s finalists:
Sponsor
Champions for Humanity
- “Night Classroom” by Leo Burnett Group Manila for McDonald’s Philippines under Education and Lifelong Learning – Branded Experiences/Activations
- “Singing Lessons” by BBDO Guerrero for Childhope Philippines Foundation under Education and Lifelong Learning – Radio/Audio
- “Ride the Arches” by Leo Burnett Group Manila for McDonald’s Philippines under Quality of Life – Branded Experiences/Activations
- “House of Healers” by Ogilvy Philippines for Mind You Mental Health Systems under Health and Wellness – Gaming
- “GCash Stories: Pass the Hope” by Publicis Jimenezbasic for G-Xchange (GCash) under Quality of Life – Integrated Media
- “Lovin’ All” by TBWA\Santiago Mangada Puno for Golden Arches Development Corporation under Quality of Life – Integrated Media
- “I’m Lovin’ Me (Love Ko Me)” by VML Manila for Golden Arches Development Corporation under Quality of Life – Mobile Marketing
- “Best Me At McDo” by TBWA\Santiago Mangada Puno for Golden Arches Development Corporation under Education and Lifelong Learning – Integrated Media
- “House of Healers” by Ogilvy Philippines for Mind You Mental Health Systems under Quality of Life – Gaming
- “Learn to Loan” by Publicis Jimenezbasic for G-Xchange (GCash) under Education and Lifelong Learning – Integrated Media
- “Water Drinks Gatorade” by Publicis Media for PepsiCo under Health and Wellness – Integrated Media
- “MILO Hybrid Running Ecosystem” by Ogilvy Philippines for Nestlé Philippines under Health and Wellness – Branded Experiences/Activations
- “MILO DIGI DASH” by Ogilvy Philippines for Nestlé Philippines under Health and Wellness – Technology and the Metaverse
- “Mint in Box” by VML Manila for Colgate-Palmolive Philippines under Health and Wellness – Video Screen
- “McDonald’s App (Temp-Triggered)” by VML Manila for Golden Arches Development Corporation under Quality of Life – Mobile Marketing
- “MILO Hybrid Running Ecosystem” by Ogilvy Philippines for Nestlé Philippines under Health and Wellness – Integrated Media
- “MILO Hybrid Running Ecosystem” by Ogilvy Philippines for Nestlé Philippines under Building Character – Branded Experiences/Activations
- “Tang Isip Bata” by Soho Square Philippines for Mondelez Philippines under Building Character – Integrated Media
Builders of Society
- “Lovin’ All” by TBWA\Santiago Mangada Puno for Golden Arches Development Corporation under Youth Brand – Integrated Media
- “Lovin’ All” by TBWA\Santiago Mangada Puno for Golden Arches Development Corporation under Advocacy – Integrated Media
- “Night Classroom” by Leo Burnett Group Manila for McDonald’s Philippines under Youth Brand – Branded Experiences/Activations
- “Bantayog Street Memorials” by Dentsu Creative Philippines for Bantayog Ng Mga Bayani Foundation under Advocacy – Integrated Media
- “The National Anthem as a Means to Social Harmony” by Shift Integrated for Seylan Bank under Advocacy – Video Screen
- “Singing Lessons” by BBDO Guerrero for Childhope Philippines Foundation under Youth Brand – Radio/Audio
- “House of Healers” by Ogilvy Philippines for Mind You Mental Health Systems under Youth Brand – Gaming
- “SIM Registration Drive” by GIGIL for Smart Communications under Responsible Citizenship – Video Screen
- “Ride The Arches” by Leo Burnett Group Manila for McDonald’s Philippines under Advocacy – Branded Experiences/Activations
- “Mint in Box” by VML Manila for Colgate-Palmolive Philippines under Family Centered Brand – Video Screen
- “#AllSupport for Pride” by Harrison Communications for Riot Games under Advocacy – Digital and Social Media
- “Madiskarte Moms PH: Building an Empowered Community of Mompreneurs” by Strategic Works for PLDT- SMART under Advocacy – Integrated Media
- “The Dissolving Bottle” by BBDO Guerrero for LUORO GmbH under Stewards of the Earth – Product and Packaging Design
Corporate Purpose
- “Missing Smiles” by Soho Square Philippines for Colgate-Palmolive Philippines under People’s Well-being
- “FinEd Unboxed” for BPI Foundation under Continuing Education
- “Leading the way in sustainability towards plastics circularity” by MarketConnect for Nestlé Philippines under Care for the Environment
- “McDonald’s Philippines: Unlocking 60,000 Filipinos’ Best Selves” by TBWA\Santiago Mangada Puno for Golden Arches Development Corp. under Corporate Leadership and Culture
- “SM Cares Rainwater Project” by Havas Ortega for SM Supermalls under Care for the Environment
- “BPI Foundation: Enterprise Development and Livelihood Programs” for BPI Foundation under Inclusive Growth
- “Tackling malnutrition through nutrition education for a healthier, more productive Philippines” by MarketConnect for Nestlé Philippines under People’s Well-being
- “Building Filipino #MSMEmpowered and #FarmSmart Communities through Technology” for PLDT and Smart under Public-Private Partnership
- “ECO-OOH” by Initiative Philippines for Initiative Philippines under Care for the Environment
- “Dusit Thani Lubi Plantation Resort’s Sustainability Program” for Torre Lorenzo Development Corporation under Care for the Environment
- “Professionalizing Habal-Habal Drivers: Creating Pathways for Inclusive Economic Development for the Traditional Moto-Taxi Practice” by Universalis for We-Load transcargo corporation under Inclusive Growth
- “SM 100 DAYS OF CHRISTMAS SURPRISES” by Havas Ortega for SM PRIME HOLDINGS under Corporate Leadership and Culture
- “BPI SEAL-BETA” for BPI Foundation under Public-Private Partnership
- “Kape’t Bisig Sa Pagbangon” by Dentsu Creative Philippines for Nestlé Philippines under Inclusive Growth
adobo Magazine is an official media partner of the 2024 APAC Tambuli Awards.
