CANNES, FRANCE — On the final day of the Cannes Lions International Festival of Creativity, Ogilvy Singapore was awarded the top award for the Glass: The Lion For Change category for its “Transition Body Lotion” campaign for Unilever and Vaseline.
This win marks the first-ever Grand Prix of Singapore in Cannes Lions, awarded for Vaseline’s groundbreaking step in launching the Transition Body Lotion, the world’s first clinically proven skincare product specifically designed by and for transgender women.
“TRANSITION BODY LOTION”
- Grand Prix | Glass The Lion For Change
Agency: Ogilvy Singapore
Client: Unilever
‘Transition Body Lotion” is an industry-first, clinically proven skincare product by the personal care giant that aims to tackle the specific needs of transgender women. Specifically, it contains Isoflavones, a plant-based oestrogen that had never been used in the category. By adding this, the lotion helps regulate the hormonal imbalance derived from gender-affirming therapy.
Jury President of Glass: The Lion for Change, Cindy Gallop, Founder & CEO of MakeLoveNotPorn, Global, said: “Vaseline’s ‘Transition Body Lotion’ impressed the entire Glass Lion Jury with its demonstration of how driving social change is good business. The two-year R&D process conducted in close collaboration with the target customer on the principle of ‘Nothing about us without us’, the innovation of isoflavones, and the delivery of product efficacy while making its customers feel seen, respected and included, represent a holistic approach to gender equality at its finest and made it an easy unanimous decision to award Vaseline the Glass Grand Prix.”
In her opening speech before awarding Glass Lions winners, Cindy also shared her jury direction for Glass, calling it “the Lions category where you are free to exercise extreme cynicism.” She then explained that by doing so, they as a jury have ensured that the winners of Glass Lions have demonstrated against that very rigorous lens, and signals that the brands behind these campaigns are “dedicated to tackling systemic, endemic, and entrenched gender inequality that they have proven their effectiveness at doing so and that they are committed to continuing and scaling that effectiveness and commitment for many many years to come.”
The Glass Lions winners of this year, according to Cindy, are representatives of the absolute best when it comes to proving that “driving social change is great for business.”
Credits:
| Company | Location | Role |
| OGILVY | Singapore, Singapore | Entrant Company |
| OGILVY | Singapore, Singapore | Idea Creation |
| DOUBLE Y | Bangkok, Thailand | Production |
| SOLDATS FILMS | Paris, France | Production |
| OGILVY | Singapore, Singapore | PR |
| EDELMAN | Bangkok, Thailand | PR |
| MINDSHARE | Bangkok, Thailand | Media Placement |
Individual Credits:
| Name | Company | Role |
| Liz Taylor(opens in a new tab) | Ogilvy | Chief Creative Officer |
| Reed Collins(opens in a new tab) | Ogilvy | Chief Creative Officer, Asia |
| Nicolas Courant(opens in a new tab) | Ogilvy Singapore | Chief Creative Officer, Ogilvy |
| Marco Versolato(opens in a new tab) | WPP@UL | Chief Creative Officer, WPP@UL |
| Stephan Schwarz(opens in a new tab) | Ogilvy Singapore | Creative Director |
| Maggie Michella(opens in a new tab) | Ogilvy Singapore | Associate Creative Director |
| Pedro Pedreira(opens in a new tab) | Ogilvy Singapore | Associate Creative Director |
| Cristiano Tonnarelli(opens in a new tab) | Ogilvy Singapore | Creative |
| David Dahan(opens in a new tab) | Ogilvy Singapore | Managing Director, WPP@Unilever |
| Aanchal Sethi(opens in a new tab) | Ogilvy Singapore | Asia Managing Director, Unilever |
| MJ Pena(opens in a new tab) | Ogilvy Singapore | Business Director |
| Joyce D’souza(opens in a new tab) | Ogilvy Singapore | Account Director |
| Joey Lew(opens in a new tab) | Ogilvy Singapore | Account Manager |
| Sumegha Rao(opens in a new tab) | Ogilvy Singapore | Executive Strategy Director |
| Dilip Garga(opens in a new tab) | Ogilvy Singapore | Strategy Director |
| Anam Hakeem(opens in a new tab) | Ogilvy Singapore | Strategy Director |
| Gerri Hamill(opens in a new tab) | WPP@UL | Head of Production |
| Carolyn Ong(opens in a new tab) | Ogilvy Singapore | Integrated Producer |
| Kathleen Dunlop(opens in a new tab) | Unilever | Global Brand Vice President, Vaseline |
| Louis Piereck(opens in a new tab) | Unilever | Senior Global Brand Director, Vaseline |
| Jeet Vijan(opens in a new tab) | Unilever | Senior Global Brand Manager, Vaseline |
| Hui Shan Bay(opens in a new tab) | Unilever | Assistant Brand Manager, Vaseline |
| Regina Nadia Tamsir(opens in a new tab) | Unilever | Assistant Brand Manager, Vaseline |
| Kimberly Wong(opens in a new tab) | Unilever | UFLP Management Trainee (Marketing) |
| Sathirawan Eiamong(opens in a new tab) | Unilever | Thailand Skin Care Lead |
| Ruthaipat Surachaidungthavin(opens in a new tab) | Unilever | Thailand Brand Lead, Vaseline |
| Wishayaporn Suksawat(opens in a new tab) | Unilever | Thailand Brand Manager, Vaseline |
| Zoe Chan(opens in a new tab) | Unilever | UFLP Management Trainee (Marketing) |
| Anuchai Sinsawat(opens in a new tab) | Unilever | Global R&D Lead, Vaseline |
| Artit Kijchotipaisarn(opens in a new tab) | Unilever | Thailand R&D Lead |
| Arunee Sirisomboonwong(opens in a new tab) | Hats Consulting and Research Company | Moderator |
| Julia Lim(opens in a new tab) | Unilever | Regional Advertising Producer |
