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Prestigious Gerety Awards introduces new categories for 2024, including Gerety Earth Prize

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PARIS, FRANCE — The Gerety Awards has opened for entries, along with announcing 15 locations for the executive jury sessions, they include New York, Los Angeles, Toronto, London, Paris, Brussels, Amsterdam, Hamburg, Madrid, Warsaw, São Paulo, AUNZ, LATAM, East Asia, and the Middle East.

As well as defining the shortlist, the executive jury sessions each select the agency and production company of the year from their country. This is chosen from the entrants of the Portfolio Cut.

New for 2024

The jury will also be paying special attention to entries submitted to the Works for Good Cut. The highest-scoring campaign for environmental and sustainability will be awarded with a special award called the Gerety Earth Prize.

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“I want to see work that comes from unique perspectives on how the world operates. Even when it comes to creative work on sustainability, we get the voices and perspectives of those far away from those issues. Different economic and social groups and creatives from these different groups will have their own challenges and interpretations of how to solve some of the biggest challenges we face today,” said Selonica Perumal, CEO of Shift Integrated, Sri Lanka. “For example, coming from a country and society that has seen decades of violence and is currently undergoing a severe economic crisis, and as a woman, I always try to see things differently. Similarly, it is these different voices, different viewpoints, and takes that are contrarian to accepted norms that I wish to see this year.”

Laura Maness, Global CEO of Grey Group, continued, “As we gather to celebrate innovation and excellence at the Gerety Awards, I’m eagerly anticipating groundbreaking initiatives, particularly those that harness creativity to solve real business problems and champion sustainable growth. The Gerety Earth Prize embodies the essence of impactful work that not only inspires but also transforms our world for the better. It’s an honor and privilege to be a part of the Grand Jury, and I look forward to celebrating work that raises the standard for positive change.”

The Ambassadors leading the executive jury sessions for the 2024 Gerety Awards include:

• Anshumani Khanna, Creative Director, BBDO New York, USA

• Pamela Savage, SVP Group Creative Director, Area 23, USA

• Linda Knight, Chief Creative Officer, Los Angeles, USA

• Katrina Encanto, Executive Creative Director, 180 Amsterdam, Netherlands

• Doerte Spengler-Ahrens, Chief Creative Officer, Jung Von Matt, Germany

• Regan Warner, Executive Creative Director, McCann London, UK

• Melinda Po, CEO, IPG Mediabrands, China

• Marie-Claire Maalouf, Executive Creative Director, Edelman ME, UAE

• Dagmara Witek-Kuśmider, Chief Creative Director, Publicis Worldwide Poland

• Kaitlin Doherty, Co-founder & President The Local Collective, Canada

• Mandie van der Merwe, CCO Saatchi&Saatchi Australia

• Cécile Lejeune, CEO, VML Paris, France

• Ángela Pacheco, Creative Director El Ruso de Rocky, Spain

• Joana Mendes, Creative Lead for Latin America/ECD, WPP Brazil

• Laurence Vandeputte, Creative Director, Belgium

• Carolina Pinheiro, CEO and Co Founder, Inbrax, Chile

The full executive jury will be announced in the coming weeks. In the meantime, learn more about the Grand jury and Ambassadors here.

adobo Magazine is an official media partner of The Gerety Awards 2024.

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