SINGAPORE — The Effie Awards Singapore 2023 concluded on a high note, celebrating outstanding achievements in the field of marketing and advertising. The prestigious event brought together industry leaders, marketers, creatives, and students to recognize and honor campaigns that have redefined the standards of excellence.
The Effie Awards Singapore 2023 featured a stellar lineup of campaigns that showcased innovation, creativity, and measurable results. From groundbreaking strategies to captivating storytelling, these campaigns left an indelible mark on the marketing landscape.
Publicis Groupe Singapore agencies Publicis Singapore, Leo Burnett, and BBH have swept the Singapore Effies with a combined haul of three Golds, five Silvers, and one Bronze for work across Singtel, McDonald’s, the Health Promotion Board, Samsung, and Income Insurance Limited. Publicis Singapore Strategy Director, Valerie Wang, also took home the inaugural Planner/Strategist of the Year prize in recognition of her contributions to winning work.
Gold
1. Food & Beverage – Restaurant / Outlet category, “Scream for Ice Cream” – Leo Burnett Singapore and McDonald’s Singapore
2. Influencer Marketing, “GOMO Roaming (Kinda) Travel Influencers” – Publicis Singapore and GOMO by SingTel
3. Youth Marketing, “GOMO Roaming (Kinda) Travel Influencers” – Publicis Singapore and GOMO by SingTel
4. Experiential Marketing & Brand Experience: Live, Digital, Live + Digital, “5G Live Activation” – Leo Burnett Singapore and Singtel Singapore
5. Brand Content & Entertainment – Products & Services, “5G Live Activation!” – Leo Burnett Singapore and Singtel Singapore
Silver
1. Home Furnishings & Appliances, “Make it Yours, Make it BESPOKE” – BBH Singapore and Samsung Singapore
2. Experiential Marketing & Brand Experience: Live, Digital, Live + Digital, “HSBC Singapore” – Wunderman Thompson Singapore and HSBC Singapore
3. Leisure & Recreation, “The Undercover Agent of Love” – Grey Singapore and the Ministry of Social and Family Development Singapore
4. Topical & Seasonal Events_Crisis Response / Critical Pivot, “It’s not crazy. It’s the Navy” – Mullenlowe Singapore and Republic of Singapore Navy
5. David VS Goliath, “Singapore’s Favourite Side Trip.” – Forsman & Bodenfors Singapore and GOJEK Singapore
6. David VS Goliath, “Trust Bank Launch Campaign” – Irisnation Singapore and Trust Bank Singapore
7. Experiential Marketing & Brand Experience: Live, Digital, Live + Digital, “OFF / ON: Everyday Technology that Changed Our Lives, 1970s-2000s” – BLKJ HAVAS Singapore and National Museum of Singapore
8. Engaged Community Marketing, “GOMO Roaming (Kinda) Travel Influencers” – Publicis Groupe Singapore and GOMO by Singtel
9. Sustained Success, “Five Years of Shaping Our Tomorrow” – Ogilvy Singapore and Early Childhood Development Singapore”
I 10. Youth Marketing – Products & Services, “It’s OKAY to reach out (Youth 2022)” – Publicis Groupe Singapore and Health Promotion Board
11. Media Idea, “Retirement Dreams | Gro Retire Flex Pro” – The Gap People and Income Insurance Limited
12. Finance, “Trust Bank Launch Campaign” – Irisnation Singapore and Trust Bank Singapore
13. New Product, Service or Business – Launch, Innovation or Line Extension, “Singtel Super Stacker – Leo Burnett Singapore and Singtel Singapore
14. New Product, Service or Business – Launch, Innovation or Line Extension, “Grab 100+ Cities Long-Distance Gifting: turning a user hack into an unexpected new business” – Grab Singapore
15. New Product, Service or Business – Launch, Innovation or Line Extension, “Happy Hour with Income’s FlexiTravel” – BBH Singapore and Income Insurance Limited
Bronze
1. Culture & The Arts, “The Arts Can Inspire Your Everyday” – BLKJ Havas + National Arts Council Singapore
2. Commerce & Shopper_E-Commerce, “Grab 100+ Cities Long-Distance Gifting: turning a user hack into an unexpected new business” – Grab Singapore
3. Travel and Tourism, “OFF/ON: Everyday Technology that Changed Our Lives, 1970s-2000s”- BLKJ Havas + National Museum of Singapore
4. Media Idea, “Courage made yours | Star Secure Pro” – The Gap People and Income Insurance Limited
5. Transportation, “Singapore’s Favourite Side Trip” – Forsman & Bodenfors Singapore + GOJEK Singapore
6. Brand Content & Entertainment – Products & Services, “GOMO 5G Not Just Better, CLEVERER” – Publicis Groupe Singapore + GOMO by SingTel
7. Marketing Disruptors, “Will. Power. made vours | PA Assurance” – The Gap People + Income Insurance Limited
Agency of the Year
Publicis Groupe Singapore
Marketer of the Year
Singtel Singapore
Planner of the Year
Valerie Wang, Strategy Director, Publicis Groupe Singapore
