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MONTERREY, MEXICO — The winners from the second successful edition of the Saniss Awards, the global festival that awards the best Health, Pharma, and Wellness communication strategies, were announced on June 06 at an event at the Hilton Monterrey. The in-person event in Mexico, intended for participants from Latin America, followed an academic gathering held at the Hyatt Toronto (Canada) on April 25.
Close to a hundred trophies were awarded, and agencies from more than 40 countries participated in the festival.
The award ceremony for Hispanic winners included a presentation of the general winners of the 2024 Saniss Awards, with VML taking the lead as the Network of the Year at the festival, thanks to outstanding performances by its Latin American offices, as well as its branches in Italy and Thailand. VML Puerto Rico also took home a coveted Grand Prix in the Mental Health category, with its case “Jingle Therapy,” produced for SBS PR Alzheimer Association.
Sponsor
Dentsu Creative of Argentina was the Agency of the Year thanks to its stand-out case, “Scrolling Therapy” for Eurofarma, which won one Grand Prix, three Golds, and two Silvers in the categories HEALTH: Consumer Products & Services, Innovation, and Pharma.
McCann, McCann Health, Dentsu, BBDO, and Mullen Lowe also stood out with their submissions. Publicis, Grey, TBWA, Havas, and FCB also had noteworthy participation.
The Table by De Ferrari-Borrell was named the Independent Agency of the Year. This Central American agency won irrefutable first place, thanks to its case “The Skin Test Soap” for Amadita Laboratory. Other prominent independent agencies included BeautifulBeast, of the United States, Moon Rabbit, of the United States, and Brandcare Medical Advertising and Consultancy, of India.
In just two editions, the Sannis Awards has established itself as a global benchmark for health communications.
Check out the following list of the best cases of the year from the 2024 Saniss Awards:
Special mentions for participation by:
- McCann Health London, UK, See My Pain, Brand: Nurofen
- Ogilvy Health North America, United States, Remember, Brand: ASMP
- Publicis Groupe, Belgium, THE DROPSTORE, Brand: MINISTRY OF FOREIGN AFFAIRS OF THE KINGDOM OF THE NETHERLANDS
- Publimark MullenLowe, Costa Rica, Flea Conservation Center, Brand: Bravecto
- VML, Thailand, KFC Bone Tie, Brand: KFC
- Grey, Argentina, Pain is Everywhere, Brand: Panadol
- LOLA MullenLowe, Spain, Mermaid, Brand: Bayer – Canesten
Grand Prix
- Dentsu Creative, Argentina, Scrolling Therapy, Brand: Eurofarma, Category: Innovation
- VML, Puerto Rico, Jingle Therapy, Brand: SBS + PR Alzheimer Association, Category: Mental Health
Gold
- BeautifulBeast, United States, Sing the News, Brand: Fundación Cardiológica Argentina, Category: Health: Consumer Products and Services
- Dentsu Creative, Argentina, Scrolling Therapy X3, Brand: Eurofarma, Category: Health: Consumer Products and Services, Innovation & Pharma
- The Table by De Ferrari-Borrell, Dominican Republic, The Skin Test Soap X4, Brand: Amadita Laboratory, Category: Health and Wellness Institutions and Establishments, Awareness & Wellness
- VML, Peru, BOTTLE TILES X2, Brand: AREQUIPEÑA BEER, Category: Innovation & Wellness
- VML, Puerto Rico, Jingle Therapy X3, Brand: SBS + PR Alzheimer Association, Category: Health: Consumer Products and Services, Mental Health & Wellness
Silver
- BeautifulBeast, United States, Sing the News, Brand: Fundación Cardiológica Argentina, Category: Awareness
- Brandcare Medical Advertising and Consultancy, India, Gram Health Locket, Brand: Keshav Srushtee, Category: Wellness
- Buenos Aires Madrid, Spain, VEN, Brand: Tecnimede, Category: Health: Consumer Products and Services
- Cossette, Canada, Fiction, Brand: CNESST, Category: Mental Health
- Dentsu Creative, Argentina, Scrolling Therapy x2, Brand: Eurofarma, Category: Health: Consumer Products and Services
- FCB Health Europe, Slow and Steady Gets It Done x2, Brand: Exoderil, Category: Health: Consumer Products and Services & Pharma
- FCB Health Europe, Picture the Days Ahead, Brand: Novartis – Lenalidomide, Category: Pharma
- House Dentsu, Costa Rica, Manicure Against Cancer, Brand: Fundamuro, Category: Health: Consumer Products and Services
- McCann, Panama, VAPING POISON, Brand: Ministry of Health of Panama and UNFPA, Category: Health and Wellness Institutions and Establishments
- McCann Health, Brazil, Sports Lenses, Brand: Acuvue – Johnson & Johnson, Category: Health: Consumer Products and Services
- McCann Health, Brazil, UnScreen Kids X2, Brand: Editora Timo, Category: Mental Health
- McCann Worldgroup, Singapore, StressWaves, Brand: Cigna, Category: Mental Health & Innovation
- McCann Worldgroup, Mexico, Little Wills, Brand: Sanofi , Enterogermina, Category: Health: Consumer Products and Services
- Moon Rabbit, United States, In Your Hands, Brand: Best Friends Animal Society, Category: Animal Health
- Moon Rabbit, United States, Save The Flavors, Brand: Climate Basecamp, Category: Awareness
- Publicidad Comercial MullenLowe, El Salvador, SURVIVAL MANUALS x2, Brand: Humans for Humans Foundation/Funpres/Applaudo, Category: Mental Health
- Publicidad Comercial MullenLowe, Guatemala, Always Alive x2, Brand: Humans for Humans Foundation/Funpres/Applaudo, Category: Mental Health & Sexual and Reproductive Health
- The Table by De Ferrari-Borrell, Dominican Republic, The Skin Test Soap, Brand: Amadita Laboratory, Category: Wellness
- VML, Uruguay, Invisible News, Brand: FUPIER, Category: Awareness
- VML, Peru, BOTTLE TILES, Brand: AREQUIPEÑA BEER, Category: Awareness
- VML, Puerto Rico, Jingle Therapy, Brand: SBS + PR Alzheimer Association, Category: Mental Health
- VML, Colombia, Proud Legacy x2, Brand: WaterAid, Category: Innovation & Sexual and Reproductive Health
- VML HEALTH Milan, Italy, Not a Lonely Journey – Travel Guide Collection for SMA Patients, Brand: SMA Awareness, Category: Pharma
Bronze
- BeautifulBeast, United States, Cardiac Risk Index, Brand: Fundación Cardiológica Argentina, Category: Awareness
- Brandcare Medical Advertising and Consultancy, India, Gram Health Locket, Brand: Keshav Srushtee, Category: Health: Consumer Products and Services
- Buppa, Argentina, CONIN – EMOTIONAL INTELLIGENCE, Brand: CONIN FOUNDATION, Category: Health and Wellness Institutions and Establishments
- Buzz, Costa Rica, Close the Gaps X2, Brand: ROCHE, Category: Awareness & Wellness
- Candy Store, Spain, Christmas Wishes X2, Brand: Sanitas , Bupa, Category: Health: Consumer Products and Services & Health and Wellness Institutions and Establishments
- Castillo de If, Guatemala, Fxxk Stories, Brand: Save The Children, Category: Mental Health
- Cossette, Canada, Help Us Remain, Brand: EGALE, Category: Wellness
- El Bando Creativo, Colombia, FAO Zero Waste, Brand: FAO Colombia, Category: Health: Consumer Products and Services
- ES3, Spain, THE BIGGEST LIE, Brand: FUNDACIÓN PASQUAL MARAGALL, Category: Health and Wellness Institutions and Establishments
- Grow Comunicación SA, Spain, A Wolf Between Us, Brand: GSK. Benlysta, Category: Awareness
- Grupo Ache, Mexico, S.O.S. 72 Hours to Save Lives X2, Brand: Doctors Without Borders Mexico, Category: Health: Consumer Products and Services
- Igloo Lab, Colombia, Siente Zoster, Brand: GSK LSP, Category: Pharma
- Liquid Care, Spain, “Escape from the Migraine Labyrinth”: a Binaural Experience, Brand: Vydura , Pfizer, Category: Pharma
- McCann, Panama, VAPING POISON X2, Brand: Ministry of Health of Panama and UNFPA, Category: Alcoholism, Tobacco Addictions; Substance Use Disorders
- McCann Health, China, Who Wakes First – You or Shingles?, Brand: GSK Shingrix, Category: Pharma
- McCann Health Boot, Italy, THE PREMATURE BOOK X2, Brand: AstraZeneca with the Patronage of Vivere Onlus Association, Category: Health: Consumer Products and Services & Pharma
- McCann Health Boot, Italy, FRAGMENTS OF BEAUTY, Brand: Relife, Category: Mental Health
- McCann Health, Brazil, Your Bias is My Remedy, Brand: Impulso Institute, Category: Pharma
- McCann Worldgroup, Singapore, Belle, The Mental Health First Responder X2, Brand: National Council of Social Service, Category: Mental Health
- McCann Worldgroup, Mexico, Little Wills, Brand: Enterogermina, Category: Pharma
- mká Comunicación Health, Spain, CHANGING THE MEANING OF HIV, Brand: Gilead, Category: Pharma
- Moon Rabbit, United States, In Your Hands, Brand: Best Friends Animal Society, Category: Animal Health
- Moon Rabbit, United States, Might Over Mites, Brand: XDEMVY, Category: Pharma
- Ogilvy Health, Canada, Bipolar and Me, Brand: BP1, Category: Pharma
- PharmaSocial, Mexico, Amiga Date Cuenta, Brand: Splash Tears, Category: Health: Consumer Products and Services
- Publicidad Comercial MullenLowe, El Salvador, SURVIVAL MANUALS X2, Brand: Humans for Humans Foundation/Funpres/Applaudo, Category: Health and Wellness Institutions and Establishments & Innovation
- Publicis Health, India, Break the Partnership, Brand: Novo Nordisk, Category: Awareness
- Rock and Roll, Bolivia, Fénix Chiquitano, Brand: Agrolife, Category: Innovation
- Samy Alliance, Chile, Protected Babies, Brand: GSK, Category: Health: Consumer Products and Services
- TBWA Juniper Park, Canada, Hire A Quitter X2, Brand: Oasis Addiction Recovery Supports & Employment Services, Category: Wellness & Alcoholism, Tobacco Addictions; Substance Use Disorders
- VALOR, Peru, Mental Health is Also Health, Brand: America TV, Category: Awareness
- VML, Uruguay, Invisible News, Brand: FUPIER, Category: Health and Wellness Institutions and Establishments
- VML, Peru, BOTTLE TILES, Brand: AREQUIPEÑA BEER, Category: Health: Consumer Products and Services
- VML, Puerto Rico, Jingle Therapy, Brand: SBS + PR Alzheimer Association, Category: Health: Consumer Products and Services
- VML, Colombia, Proud Legacy, Brand: WaterAid, Category: Sexual and Reproductive Health
- VML Health, Mexico, DONA(TE), Brand: Cruz Roja Mexicana, Category: Awareness
- Havas, Spain, DKV, Songs for Those Who Don’t Want to Listen, Brand: DKV, Category: Health: Consumer Products and Services
