MUNICH, GERMANY — Serviceplan is D&AD 2024‘s “Independent Agency Network of the Year.” In the most successful year to date for Serviceplan at D&AD, the agency group also won two Yellow Pencils, four Graphite, 12 Wood and one White Pencil.
The most awarded campaigns for the group were; “855-HOW-TO-QUIT-(OPIOIDS)” for Anzen Health, which won two Yellow Pencils, one Graphite Pencil and two Wood Pencils; and AIZOME “WASTECARE Industrial waste — certified as skincare,” for AIZOME, which was awarded three Graphite, five Wood and one White Pencil.
“Every story starts with a Yes,” for client Lufthansa won one Wood Pencil, while Pereira O’Dell picked up one Wood Pencil for “Love Your Boys,” for MANSCAPED, and one Wood Pencil for “Death and Bisquick,” for General Mills. Also winning one Wood Pencil were L&C for “Nativa Meter,” for Ab InBev.
Alexander Schill, Global Chief Creative Officer of Serviceplan Group, commented: “Being named D&AD ‘Independent Agency Network of the Year’ is a monumental achievement for us as a Group. Securing 19 Pencils across such a diverse client portfolio underscores the significance of our collaborative efforts and sets a new benchmark for our group’s excellence in creativity. This win is a testament to the relentless innovation and dedication of our teams worldwide. A heartfelt congratulations to everyone at Serviceplan, Mediaplus, Pereira O’Dell, L&C and to all partners and clients who made this happen.”
D&AD is regarded as one of the world’s most prestigious benchmarks for commercial creativity. The D&AD Pencil stands for rigour and integrity. Everything that it takes to make the best.
Serviceplan’s D&AD 2024 wins:
- YELLOW PENCIL – 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health // Integrated, Graphic Design.
- YELLOW PENCIL – 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health // Websites & Apps, Graphic Design.
- GRAPHITE PENCIL – 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health // Interaction, Media.
- WOOD PENCIL – 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health // Direct, Media.
- WOOD PENCIL – 855-HOW-TO-QUIT-(OPIOIDS), Anzen Health // Direct, Art Direction.
- GRAPHITE PENCIL – AIZOME WASTECARETM Industrial waste — certified as skincare, AIZOME // Responsible Activations, Experiential.
- GRAPHITE PENCIL – AIZOME WASTECARETM Industrial waste — certified as skincare, AIZOME // B2B Activations, Experiential.
- GRAPHITE PENCIL – AIZOME WASTECARETM Industrial waste — certified as skincare, AIZOME // Promotional, Product Design.
- WOOD PENCIL – AIZOME WASTECARETM Industrial waste — certified as skincare, AIZOME // Printed Materials, Typography.
- WOOD PENCIL – AIZOME WASTECARETM Industrial waste — certified as skincare, AIZOME // Campaign Communications, Impact.
- WOOD PENCIL – AIZOME WASTECARETM Industrial waste — certified as skincare, AIZOME // Direct, Health & Wellbeing.
- WOOD PENCIL – AIZOME WASTECARETM Industrial waste — certified as skincare, AIZOME // B2B, PR.
- WOOD PENCIL – AIZOME WASTECARETM Industrial waste — certified as skincare, AIZOME // Acquisition & Retention, Direct.
- WHITE PENCIL – AIZOME ULTRATM – An innovative method to create textiles with lasting health benefits, AIZOME // Upstream Innovation, Impact.
- WOOD PENCIL – AIZOME ULTRATM – An innovative method to create textiles with lasting health benefits, AIZOME // Technological Innovation, Product Design.
- WOOD PENCIL – Every story starts with a Yes., Lufthansa // Short Form, Cinematography.
- WOOD PENCIL – Love Your Boys, MANSCAPED // Film, TV/VOD Commercials 30 Seconds and Under.
- WOOD PENCIL – Death and Bisquick, General Mills // Entertainment, Creative Use of Budget. WOOD PENCIL – Nativa Meter, Ab InBev // Impact, Local Solution.
