DUBAI, UAW — The Dubai Lynx International Festival of Creativity has revealed this year’s winners, with Serviceplan Middle East recognized as the prestigious Independent Agency of the Year.
During the ceremony, Serviceplan Group Middle East secured the Independent Agency of the Year accolade and clinched an impressive haul of awards, including three Gold and four Bronze awards. The winning campaigns that captured the industry’s attention were BMW’s “iJack” from Serviceplan Middle East, and The Donut Factory‘s collaboration with Abdul Latif Jameel Motors Toyota from Serviceplan Experience.
The breakdown of the accolades includes three Gold and three Bronze awards for the innovative BMW – iJack campaign. Additionally, The Donut Factory’s collaboration with Abdul Latif Jameel Motors Toyota earned a Bronze award, further highlighting Serviceplan Group Middle East’s diverse creative capabilities and marking the very first award for the agency’s creative work in Saudi Arabia.
Akhilesh Bagri, CCO at Serviceplan Middle East, and Natalie Shardan, Managing Director at Serviceplan Middle East, commented, “Dubai Lynx was a celebration of the continuous trust that our clients have in us, our agency culture, and most importantly, the great people of Serviceplan Group Middle East. We are equally proud and surprised to win this for a second year, especially in a year with some very impressive work across the board. We congratulate our peers, and it’s great to see such impactful work coming out of indies.”
Saleh El Ghatit, Executive Creative Director at Serviceplan Experience, and Rami Hmadeh, Managing Partner at Serviceplan Experience, added, “This award holds significant importance, especially for our work in Saudi Arabia. It signifies the recognition of our hard work and creativity, and we enjoy sharing this success thanks to all of our team members on the ground.”
Karim Mroueh, Digital and Social Strategy Lead at Serviceplan Middle East, shared, “Our commitment to innovative digital strategies is unwavering. The success of campaigns like iJack highlights the ease with which groundbreaking ideas can come to life.”
Andre Couto, Creative Director at Serviceplan Middle East, concluded, “It was a very special moment. Being awarded Independent Agency of the Year for the second time proves that a good idea can become a great one when everyone helps it take one step further. I’m glad we could share this with our clients and colleagues and take it home to our families. It wouldn’t be possible without the passion, love, and support of every single one of them.”
