SINGAPORE — Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has revealed the Grands Prix and Special Award winners for 2024 this evening.
Australia saw the highest number of Grands Prix at eight, including five Grands Prix for “FitChix,” for Honest Eggs Co., entered by VML, Melbourne. Japan took home six Grands Prix, including three for “My Japan Railway,” for JR Group, by Dentsu Inc, Tokyo, in Industry Craft, Digital Craft and Direct. In its inaugural year, the Gaming Spikes Grand Prix was awarded to the Philippines for “Unbranded Menu,” for McDonald’s, entered by Leo Burnett, Manila.
Speaking about the Winners, Simon Cook, CEO of LIONS, said, “Congratulations to our 2024 Spikes Asia Award winners. What an exciting time for creative marketing in this very special part of the world. This region continues to be a creative powerhouse, and this is reflected in the body of work awarded by our expert Juries this year. The breadth of the winners showcases the region’s collective effort to elevate the role of creativity in driving business performance and positive change in the world. Thank you to our wonderful Jurors, for setting the creative standard for the year ahead.”
Jaime Ng, Festival Director of Spikes Asia, added, “We’re excited to announce the 2024 Award winners for Spikes Asia, after a fantastic event this week. This year we brought the APAC community together to network, learn and be inspired by the rich mix of speakers and champions for creativity in the region. There are lots of exciting shifts taking place in APAC and we look forward to exploring the insights and trends from this year’s work in the Spikes Asia Creativity Report. This report will also provide the official rankings for this year’s top performing Networks, Agencies and Companies from across the region.”
This year’s Grand Prix winners are:
- Brand Experience & Activation
From 423 entries received, 35 Spikes were awarded: four Gold, 12 Silver, 18 Bronze and the Grand Prix that went to “FitChix,” for Honest Eggs Co., by VML, Melbourne, Australia - Creative Commerce
From 61 entries received, five Spikes were awarded: one Gold, two Silver, one Bronze and the Grand Prix that went to “FitChix,” for Honest Eggs Co., by VML, Melbourne, Australia - Creative Data
From 35 entries received, five Spikes were awarded: one Gold, one Silver, two Bronze and the Grand Prix that went to “Lay’s Smart Farm,” for Lay’s, by Leo Burnett, Mumbai, India - Creative Effectiveness
From 46 entries received, five Spikes were awarded: one Gold, three Bronze and the Grand Prix that went to “The Last Performance,” for Partners Life, by Special, Auckland, New Zealand - Creative Strategy
From 181 entries received, 15 Spikes were awarded: two Gold, four Silver, eight Bronze and the Grand Prix that went to “The First Digital Nation,” for The Government of Tuvalu, by The Monkeys, Part of Accenture Song, Sydney, Australia - Design
From 124 entries received, 12 Spikes were awarded: three Gold, three Silver, five Bronze and the Grand Prix that went to “Untangling The Politics Of Hair”, for STIR, by FCB India, Gurugram, India - Digital Craft
From 59 entries received, five Spikes were awarded: two Silver, two Bronze and the Grand Prix that went to “My Japan Railway,” for JR Group, by Dentsu Inc, Tokyo, Japan - Direct
From 234 entries received, 15 Spikes were awarded: two Gold, five Silver, seven Bronze and the Grand Prix that went to “My Japan Railway,” for JR Group, by Dentsu Inc, Tokyo, Japan - Entertainment
From 134 entries received, 10 Spikes were awarded: one Gold, three Silver, five Bronze and the Grand Prix that went to “Perfect Days,” for Perfect Days, by Mount / Dentsu Inc, Tokyo, Japan - Film
From 370 entries received, 25 Spikes were awarded: four Gold, seven Silver, 13 Bronze and the Grand Prix that went to “Sammakorn Not Sanpakorn” for Sammakorn, by Choojai and Friends, Bangkok, Thailand - Film Craft
From 327 entries received, 34 Spikes were awarded: six Gold, eight Silver, 19 Bronze and the Grand Prix that went to “This is Footy Country,” for Telstra, by The Monkeys, Part Of Accenture Song, Sydney, Australia - Gaming
From 55 entries received, five Spikes were awarded: one Gold, one Silver, two Bronze and the Grand Prix that went to “Unbranded Menu,” for McDonald’s, by Leo Burnett, Manila, The Philippines - Glass: The Award for Change
From 20 entries received, two Spikes were awarded: one Glass Spike and the Grand Prix that went to “Right to Care,” for Quezon City Gender and Development Council, by MullenLowe Treyna, Makati City, the Philippines - Grand Prix for Good
The Grand Prix for Good was awarded to “Shift 20 Initiative,” for Shift 20 Initiative, by Special, Sydney / Dylan Alcott Foundation, Melbourne, Australia - Healthcare
From 118 entries received, 12 Spikes were awarded: two Gold, four Silver, five Bronze and the Grand Prix that went to “FitChix,” for Honest Eggs Co., by VML, Melbourne, Australia - Industry Craft
From 79 entries received, seven Spikes were awarded: one Gold, two Silver, three Bronze and the Grand Prix that went to “My Japan Railway,” for JR Group, by Dentsu Inc, Tokyo, Japan - Innovation
From 26 entries received, four Spikes were awarded: one Gold, one Silver, one Bronze and the Grand Prix that went to “Shellmet,” for Koushi Chemical Industry Co., Ltd., by TBWA\HAKUHODO INC., Tokyo, Japan - Integrated
From 33 entries received, three Spikes were awarded: two Silver and the Grand Prix that went to “FitChix,” for Honest Eggs Co., by VML, Melbourne, Australia - Media
From 203 entries received, 16 Spikes were awarded: two Gold, five Silver, eight Bronze and the Grand Prix that went to “Newspaper For ‘Lettuce Preservation,'” for「COOKDO®︎」, by Dentsu Inc, Tokyo, Japan - Music
From 60 entries received, six Spikes were awarded: one Gold, two Silver, two Bronze and the Grand Prix that went to “Megh Santoor,” for Brooke Bond, by Ogilvy, Mumbai, India - Outdoor
From 183 entries received, 14 Spikes were awarded: three Gold, three Silver, seven Bronze and the Grand Prix that went to “FitChix,” for Honest Eggs Co., by VML, Melbourne, Australia - PR
From 184 entries received, 17 Spikes were awarded: two Gold, five Silver, nine Bronze and the Grand Prix that went to “Correct The Internet,” for Team Heroine, by DDB New Zealand, Auckland, New Zealand - Print & Publishing
From 48 entries received, four Spikes were awarded: one Gold, one Silver, one Bronze and the Grand Prix that went to “Seal Alarm,” for The Times of India, by VML / Wunderman Thompson, Mumbai, India - Radio & Audio
From 43 entries received, five Spikes were awarded: one Gold, one Silver, two Bronze and the Grand Prix that went to “Guide Play,” for JBL, by BLKJ HAVAS, Singapore - Social & Influencer
From 143 entries received, 11 Spikes were awarded: two Gold, three Silver, five Bronze and the Grand Prix that went to “Correct The Internet,” for Team Heroine, by DDB New Zealand, Auckland, New Zealand
Spikes Asia Special Awards were given as follows:
Asia Pacific Agency of the Year
1. Dentsu Inc, Tokyo, Japan
2. VML, Melbourne, Australia
3. The Monkeys, Part of Accenture Song, Sydney, Australia
Independent Agency of the Year
1. Special, Sydney, Australia
2. Choojai and Friends, Bangkok, Thailand
3. Special, Auckland, New Zealand
Network of the Year
1. dentsu
2. VML
3. Accenture Song
Media Network of the Year
1. Mindshare
2. Wavemaker
3. Starcom
Spikes Palm
1. Exit Films, Australia
2. Revolver, Australia
3. Spoon, Japan
Strategy & Effectiveness Agency of the Year
1. The Monkeys, Part of Accenture Song, Sydney, Australia
2. Special, Auckland, New Zealand
3. Colenso BBDO, Auckland, New Zealand
Young Spikes Competition winners are as follows:
Digital:
Gold
“Save Singapore”
Amaya Suriyapperuma & Arqam Anjath
Loops Integrated, Sri Lanka
Silver
“Feel What We Feel”
Anggani Sekar Astuti Hardani & Mbarep Arya Warigalit
Bikin Ide Kreatif, Indonesia
Bronze
“How is the weather inside?”
Kim Sae Young & Kang Ji Hye
ptkorea, South Korea
Integrated:
Gold
“GIRLS OWN CHOICE”
Flavia Wang & Noah Song
Mindshare, Mainland China
Silver
“All You Can Dream”
Nellia & Davin Susanto
Future Creative Network, Indonesia
Bronze
THINK WITH YOUR CLOCK”
Yi Rong, Sandie Chan & Carissa Almira Djawas
Iris Singapore, Singapore
PR:
Gold
“H20 for Mental Health”
Ginola Tan & Tan Yuan Ling
Govt Pte Ltd., Singapore
Silver
“Seeing Beyond Faces”
Rhonda Wong & Shalom Lim
VML, Singapore
Bronze
“CHEERS GIFT”
Yuto Nakajima & Yukie Takasu
HAKUHODO, Japan
The Spikes Asia Creativity Report will be released on March 28, which shines a light on the best Asian creativity, as selected by Spikes Juries. The Report will feature interviews with winners about how the work was created, insights from Jurors, trends and themes that have emerged, along with the annual rankings for this year’s top performing Networks, Agencies and Companies from APAC.
All results can be found here.
adobo Magazine is an official media partner of Spikes Asia 2024
