MANILA, PHILIPPINES — Every year, the Clio Awards recognizes innovative work that elevates the global creative industry. Recently, the awards program announced this year’s batch of entries that deserve the spotlight. While the Grand Winners won’t be announced until the Clio Awards Ceremony next week on April 25, 2023, the Clios has already released the list of the esteemed agencies that secured metal wins.
The Comeback – Shot On iPhone, a campaign film by TBWA\Media Arts Lab Shanghai for Apple, is one of the works that made a stellar showing at the Clios. The short film chronicles the epic quest of a filmmaker, his father, and fellow residents to bring fame and recognition back to their village which is quickly getting forgotten by the world. And how did they do it? By creating an out-of-this-world movie that the world can’t ignore. This 23-minute, directed by Zhang Meng, received a total of seven metals — one Gold, four Silver, and two Bronze — at the Clios this year.
Also taking a lead with six metals so far is “Quest For Dyslexia” with one Gold, two Silver, and Three Bronze. Samsung and Cheil Pengtai Beijing redesigned quests in China’s biggest adventure game of the year, Young Warrior. Working with one of the country’s biggest developers, this campaign addressed the fact that dyslexics were having a hard time reading the shapes of Chinese characters by turning the game into an easily accessible and fun early detection tool for young kids that could potentially have dyslexia.
These are just a couple of works from Asia that continue to prove regional creative excellence and triumphed at the Clios this year. Here’s the full list of the amazing Asian work that made the cut this year:
GOLD WINNERS
Branded Entertainment & Content: Film – Scripted
- Love Your Gut by Ogilvy Group Thailand for Dutch Mill Company Limited
Creative Business Transformation: Services
- The Fuel Delivery by The Leo Burnett Group Thailand for PT
Creative Commerce: Acquisition & Retention
- Shagun Ka Lifafa by McCann Worldgroup India for Ujjivan Small Finance Bank
Creative Commerce: Cultural Experiences
- Shagun Ka Lifafa by McCann Worldgroup India for Ujjivan Small Finance Bank
- Amazing Thailand. Culture To Commerce by Ogilvy Group Thailand for Tourism Authority Of Thailand
Creative Commerce: E-commerce
- Breakchains With Blockchain by Horizon FCB Dubai for Children Of Female Prisoners’ Association
Design: Product Design
- Dot Pad. The First Smart Tactile Graphics Display. by SERVICEPLAN GERMANY / SERVICEPLAN KOREA for Dot
Fashion & Beauty: Use of Fashion & Beauty
- REmemory by Ogilvy Taiwan for Want Show Laundry
Film: Five Minutes and Over
- The Comeback – Shot On IPhone by TBWA\Media Arts Lab for Apple
Out of Home: Ambient
- The Missing Chapter by Leo Burnett India for P&G Whisper
Partnerships & Collaborations
- Quest For Dyslexia by Cheil Pengtai Beijing for Samsung
- Newspapers Inside The Newspaper Edition by Impact BBDO for AnNahar Newspaper
Public Relations: Cause Related
- The Missing Chapter by Leo Burnett India for P&G Whisper
- Knock Knock by Cheil Worldwide for A Silent Emergency Call
SILVER WINNERS
Branded Entertainment & Content: Film – Scripted
- The Comeback – Shot On IPhone by TBWA\Media Arts Lab for Apple
Creative Commerce: Entertainment
- Gamer Asylum by Ogilvy Singapore for ARTOTEL Group
Creative Commerce: In-Store Experience
- Smart Fill by VMLY&R Commerce for Unilever
Creative Commerce: Mobile Led Commerce
- The Fuel Delivery by The Leo Burnett Group Thailand for PT
Creative Commerce: Sustainable Commerce
- Smart Fill by VMLY&R Commerce for Unilever
Creative Use of Data: Targeting
- Quest For Dyslexia by Cheil Pengtai Beijing for Samsung
Design: Packaging
- Cap The Tap by Havas Turkey for Finish / Reckitt
- The Dissolving Bottle by BBDO Guerrero for The Dissolving Bottle
Design: Posters
- The Call Of Adventure – Campaign by Publicis Middle East for Jeep
Design: Product Design
- Solar Beehive by INNOCEAN for Hanwha
Design: Spatial Design
- THE TOKYO TOILET by The Nippon Foundation for The Nippon Foundation
Design: Sustainability
- Solar Beehive by INNOCEAN for Hanwha
Design Craft: Graphic
- Milk Manga by Geometry Ogilvy Japan for Seki Milk
Design Craft: Illustration
- The Missing Chapter by Leo Burnett India for P&G Whisper
Design Craft: Other
- Sound Tour by Geometry Ogilvy Japan for Spotify Japan
Direct: Digital/Mobile
- Knock Knock by Cheil Worldwide for A Silent Emergency Call
Direct: Print
- Man In The Box by Ogilvy Hong Kong for Pizza Hut Hong Kong
Experience/Activation: Events
- Airtel 175 Replayed by Leo Burnett India for Airtel
Experience/Activation: Other
- Smart Fill by VMLY&R Commerce for Unilever
Film: Mixed Campaign
- The Innocent Eyes by Ogilvy Group Thailand for Voiz Waffle Choco Crispy
Film: 61 Seconds to Five Minutes
- Schoolgirl Newscasters by Impact BBDO for EBM
Film Craft: Casting/Performance
- Quality Time,Again by Rabbit’s tale for Five Star Chicken
Film Craft: Cinematography
- The Comeback – Shot On IPhone by TBWA\Media Arts Lab for Apple
Film Craft: Production Design
- The Comeback – Shot On IPhone by TBWA\Media Arts Lab for Apple
Film Craft: Sound Design
- The Comeback – Shot On IPhone by TBWA\Media Arts Lab for Apple
Film Craft: Visual Effects
- Play Has No Limits Feat. Kenshi Yonezu by SIX inc. for Sony Interactive Entertainment / PlayStation
Innovation: Medium Innovation
- Quest For Dyslexia by Cheil Pengtai Beijing for Samsung
Out of Home: Ambient
- The Heinzjack by FP7 McCann for Heinz Arabia
Partnerships & Collaborations
- Unbranded Menu by Leo Burnett Group Manila for McDonalds
Print & Out Of Home Craft: Art Direction
- Endless Appetite by DENTSU INC. for The Hoshi Awards
Print & Out Of Home Craft: Illustration
- The Missing Chapter by Leo Burnett India for P&G Whisper
Print & Out Of Home Craft: Typography
- The Call Of Adventure by Publicis Middle East for Jeep
Public Relations: Brand Development
- Greeting Milk by INNORED for Maeil Dairies / SOJAL (Lactose-Free) Milk
Public Relations: Environmental
- Smart Fill by VMLY&R Commerce for Unilever
Public Relations: Real Time Response
- Gamer Asylum by Ogilvy Singapore for ARTOTEL Group
Public Relations: Use of Talent & Influencers
- Kami by Forsman & Bodenfors for Down Syndrome International
Social Media: Use of Talent & Influencers
- The Great Celebrity Hack by Leo Burnett India for Burger King
Student Print
- Expl-Oral by Team Under the Sky for Oral-B
BRONZE WINNERS
Audio: Streaming/Downloadable Content
- Journa-Rhythm by TBWA\HAKUHODO for The Asahi Shimbun Company
Branded Entertainment & Content: Digital/Mobile
- Perk Disclaimers by Ogilvy for Cadbury Perk
Branded Entertainment & Content: Film – Scripted
- In Love We Trust 2 by dentsuMB Taiwan for Sinyi Realty
- Blow With Love by Ogilvy Taiwan for Taiwan Association Of Family Medicine
- New World by The Leo Burnett Group Thailand for Thai Health Promotion Foundation
Branded Entertainment & Content: Games
- NEO Gymnastics X Just Dance by TBWA\Shanghai for Adidas China
- Quest For Dyslexia by Cheil Pengtai Beijing for Samsung
Branded Entertainment & Content: Music
- Journa-Rhythm by TBWA\HAKUHODO for The Asahi Shimbun Company
Branded Entertainment & Content: Partnerships/Co-Creation
- NEO Gymnastics X Just Dance by TBWA\Shanghai for Adidas China
Creative Business Transformation: Services
- Smart Fill by VMLY&R Commerce for Unilever
Creative Commerce: Mobile Led Commerce
- #ShopsForShopless by Ogilvy for Cadbury Celebrations
Creative Effectiveness: National
- #ShopsForShopless by Ogilvy for Cadbury Celebrations
- Unbranded Menu by Leo Burnett Group Manila for McDonalds
Creative Use of Data: Creativity/Storytelling
- Solar Beehive by INNOCEAN for Hanwha
- Airtel 175 Replayed by Leo Burnett India for Airtel
Creative Use of Data: Targeting
- Wall Street Balls by FP7 McCann for Testicular Cancer Society
Design: Digital/Mobile
- SUNTORY TENNENSUI ENDLESS DAWN by Dentsu Creative X Inc. for Suntory Holdings Limited
Design: Product Design
- The Unstainable Thobe by Wunderman Thompson for Heinz
Design: Spatial Design
- Sound Tour by Geometry Ogilvy Japan for Spotify Japan
Design Craft: Animation
- THANKS FACTORY -WINTER- by SIX inc. for MAKER’S MARK
Design Craft: Illustration
- Breakchains With Blockchain by Horizon FCB Dubai for Children Of Female Prisoners’ Association
Design Craft: Typography
- Doodle? Mascot? Letter? Art? You Choose! by Woowa Brothers Corp. for Baedal Minjok
- The Call Of Adventure – Desert by Publicis Middle East for Jeep
- The Call Of Adventure – Lake by Publicis Middle East for Jeep
- The Call Of Adventure – Rocks by Publicis Middle East for Jeep
Digital/Mobile: Artificial Intelligence
- Dot Pad. The First Smart Tactile Graphics Display. by SERVICEPLAN GERMANY / SERVICEPLAN KOREA for Dot
Digital/Mobile: Emerging Technology
- Dot Pad. The First Smart Tactile Graphics Display. by SERVICEPLAN GERMANY / SERVICEPLAN KOREA for Dot
Digital/Mobile & Social Media Craft: llustration/Image Design
- Breakchains With Blockchain by Horizon FCB Dubai for Children Of Female Prisoners’ Association
Direct: Experience/Activation
- #BringBack2011 by Leo Burnett India for Oreo India
- Shagun Ka Lifafa by McCann Worldgroup India for Ujjivan Small Finance Bank
Direct: Gaming
- Gamer Asylum by Ogilvy Singapore for ARTOTEL Group
- Unbranded Menu by Leo Burnett Group Manila for McDonalds
Experience/Activation: Gaming
- Quest For Dyslexia by Cheil Pengtai Beijing for Samsung
Experience/Activation: Other
- Newspapers Inside The Newspaper Edition by Impact BBDO for AnNahar Newspaper
Fashion & Beauty
- Adidas Superstar Ravi’s by Havas Middle East for Adidas
Film: 30 seconds and under
- Spotify – Cancel Noise by Leo Burnett India for Spotify India
Film Craft: Casting/Performance
- The Comeback – Shot On IPhone by TBWA\Media Arts Lab for Apple
Film Craft: Direction
- Kaguya By Gucci by DENTSU INC. for Gucci
- The Comeback – Shot On IPhone by TBWA\Media Arts Lab for Apple
Film Craft: Music – Original
- JSW Steel All Around Us by Studio Eeksaurus Productions Pvt. Ltd. for JSW Steel
Integrated
- The Missing Chapter by Leo Burnett India for P&G Whisper
Media: Digital/Mobile
- Knock Knock by Cheil Worldwide for A Silent Emergency Call
Media: Other
- Newspapers Inside The Newspaper Edition by Impact BBDO for AnNahar Newspaper
- The Folded Newspaper by blanco for LGBT Association
Media: Out of Home
- The Lotto Movie Posters by CJ WORX for Netflix
Media: Partnerships & Collaborations
- Quest For Dyslexia by Cheil Pengtai Beijing for Samsung
Media: Use of Talent & Influencers
- Airtel 175 Replayed by Leo Burnett India for Airtel
Out of Home: Ambient
- Flags Of Generosity by Ogilvy Singapore for Cadbury
Out of Home: Other
- Solar Beehive by INNOCEAN for Hanwha
Partnerships & Collaborations
- Adidas Superstar Ravi’s by Havas Middle East for Adidas
- Breakchains With Blockchain by Horizon FCB Dubai for Children Of Female Prisoners’ Association
Public Relations: Brand Development
- 5 Stars Everywhere by Ogilvy for Cadbury 5 Star
Public Relations: Corporate Image
- Hydrogen Garbage Truck by INNOCEAN for Hyundai Motor Group
Student Innovation: Product Innovation
- The Senior Planter by Sookmyung Women’s University for Google X Seoul City
Student Partnerships & Collaboration
- The Senior Planter by Sookmyung Women’s University for Google X Seoul City
