MANILA, PHILIPPINES — Creative agency TBWA\Santiago Mangada Puno led the country in first-place wins at the much-anticipated Campaign Asia awards night in Singapore, bringing home an impressive haul of two Golds and a Silver title.
The agency was named the Philippine Gold Creative Agency of the year, recognizing TBWA’s leadership in the Philippine advertising industry in terms of creative firepower, talent, and market performance, with outstanding campaigns for Nissan, McDonald’s, Spotify, and Dito Telecommunity.
TBWA collected another Gold as the country’s Digital Agency of the Year, highlighting the agency’s digital innovations and new platforms that shaped the agency and the industry.
The agency was also recognized among other contenders in the entire region with a Silver for Southeast Asia Integrated Agency of the Year.
“I’m incredibly proud of the agency’s roster of creative work, innovations, and passion in finding growth opportunities for our client partners, our people, and the industry, despite last year’s huge challenges. This is a win for all of our partners and our people who continue to put their trust in TBWA,” said Melvin Mangada, chairman and chief creative officer of TBWA\SMP.
The accolades wrap up TBWA’s successful year after the agency clinched its record 10th Agency of the Year title from the highly-coveted Philippine Association of Accredited Advertising Agencies AOY Awards.
