PATTAYA, THAILAND – The highly anticipated ADFEST 2025, the premier creative festival in the Asia Pacific and MENA regions, has revealed the shortlists for this year’s prestigious Lotus Awards. Thailand leads the pack with a commanding 40 finalist entries, followed closely by Japan with 37 and Singapore with 34.
With 263 entries making the cut across 18 categories (excluding Sustainability, Creative Strategy, Innova, and Lotus Roots), adobo Magazine crunched the numbers — Thailand alone accounts for 15% of all shortlisted work, cementing its dominance in the region’s creative landscape.
See our breakdown per country below:
| Ranking | Country | No. of Finalist Entries |
| 1 | Thailand | 40 |
| 2 | Japan | 37 |
| 3 | Singapore | 34 |
| 4 | India | 24 |
| 5 | Australia | 21 |
| 6 | China | 20 |
| 6 | Philippines | 20 |
| 7 | South Korea | 16 |
| 8 | Indonesia | 11 |
| 8 | Saudi Arabia | 11 |
| 9 | Taiwan | 9 |
| 10 | Vietnam | 7 |
| 11 | Malaysia | 5 |
| 11 | United Arab Emirates | 5 |
| 12 | Hongkong | 3 |
Thailand showcased its dominance in the Film Lotus category with nine outstanding finalist entries. Meanwhile, Japan led the Film Craft Lotus category with ten shortlisted entries, followed closely by Singapore with nine. Singapore also made a strong impact in the Brand Experience Lotus category, securing six finalist spots.
To know which entries made the cut, check the official ADFEST results per Lotus category below:
- Brand Experience
- Commerce
- Design
- Digital & Social
- Digital Craft
- Direct
- Effective
- Entertainment
- Film
- Film Craft
- Media
- Mobile
- New Director
- Outdoor
- PR
- Press
- Print & Outdoor Craft
- Radio & Audio
ADFEST 2025 is being held from March 20 to March 22, 2025 at the Pattaya Exhibition And Convention Hall (PEACH), Royal Cliff Hotels Group, Pattaya, Thailand.
adobo Magazine is an official media partner of ADFEST 2025.
