SINGAPORE — Effie Asia Pacific have announced the most effective marketing campaigns of 2024 at the Awards Gala, held at the Four Seasons Hotel in Singapore.
88 winners beat out the competition to clinch metals – one Grand Effie, 15 Golds, 29 Silvers and 43 Bronzes.
“Til It’s Done” by Ogilvy Melbourne dominated the competition across several categories, emerging with three Golds, one Silver, and the coveted Grand Effie. Its work with Football Australia drummed up support for the national football team, The Matildas, amidst languishing interest through conveying their grit and tenacity towards making their mark at the FIFA Women’s World Cup.
Ogilvy held on to the top honor Agency Network of the Year for the sixth year running with six Golds, seven Silvers, and 14 Bronzes coming out from Australia, China, India, Thailand, Singapore, and South Korea.
The Womb Communications was crowned Independent Agency of the Year, the second time the India-based agency has come out on top.
Football Australia and The Matildas walked away with Marketer of the Year and Brand of the Year for their success in the “Til It’s Done” campaign, which also marks the first time that a sports-based brand and marketer has made its appearance in the special awards.
Winners emerged across 10 territories, with India leading the winner’s table with 34 Effies, followed by Australia with 15 Effies, and New Zealand close behind at 13 Effies.
2024 Awards Chairperson Tze Kiat Tan said, “The APAC Effie Awards provide a platform not only for recognizing outstanding work but also for inspiring our industry to strive for excellence as marketers. Winning an Effie is proof that you have delivered results and made an impact in our highly competitive and diverse landscape. Congratulations to our winners on this remarkable achievement and for setting a new standard for marketers in our region.”
The Special Awards are given out based on the total calculation of points accumulated by each winner and finalist. This year’s Special Awards winners are:
| Brand of the Year | Marketer of the Year | Independent Agency of the Year | Agency of the Year | Agency Network of the Year |
| 1STPLACE | ||||
| The Matildas | Football Australia | The Womb | Ogilvy Melbourne | Ogilvy |
| 2ND PLACE | ||||
| Grab | Grab | Special Auckland | McCann New Delhi | DDB Worldwide |
| 3RD PLACE | ||||
| (Tie) McDonald’s Ujjivan Small Finance Bank | (Tie) McDonald’s Ujjivan Small Finance Bank | GIGIL | Ogilvy Mumbai | McCann Worldgroup |
The full list of winners can be accessed here. All winners and finalists will be accorded points towards the 2024 Effie Index, which ranks the most effective agencies, marketers, and brands globally. The index will be announced in 2025.
