SINGAPORE — Only the most effective marketing communication efforts in the Asia Pacific snagged Effies at the 2023 APAC Effie Awards Gala, held at the Four Seasons Hotel Singapore with marketing professionals from across the region in attendance.
71 Effie winners were awarded metals – one Grand Effie, 18 Golds, 28 Silvers, and 24 Bronzes.
CHEP Melbourne beat the competition to clinch the Grand Effie for its work with the Sydney Children’s Hospitals Foundation, where its solution to generate a new source of revenue is Curing Homesickness. Despite no additional investment, the campaign is still generating revenue, four years since its launch, to help children’s hospital charities around Australia get kids back where they belong – home.
Ogilvy was crowned Agency Network of the Year for the fifth year running, winning four Golds, 13 Silvers, and seven Bronzes.
Special Auckland swept both Agency of the Year and Independent Agency of the Year, making it its second time achieving this impressive double win. Previously clinching Agency of the Year in a joint win in 2021, the independent agency has bested all agencies to come out on top this year.
Mondelēz International took home Marketer of the Year yet again, with Cadbury and Oreo contributing to the win, while Whisper walked away with the Brand of the Year and three Gold Effies under its belt for its stunning campaign, “Changing Education to Keep Girls in School.”
Australia led with 16 Effies, followed closely by New Zealand with 15 Effies and India with eight Effies.
2023 Awards Chairperson Kainaz Gazder said, “In the ever-evolving landscape of marketing, we draw profound inspiration from our unwavering commitment to serving consumers with excellence. The 2023 APAC Effie Awards have showcased not only the power of effective marketing but also the spirit of creativity and innovation that propels our industry forward. As Chairperson, I am humbled by the remarkable achievements of this year’s winners. These marketers have not only embraced change but have harnessed it to shape the future.”
The Special Awards are given out based on the total calculation of points accumulated by each winner and finalist. This year’s Special Awards winners are:
| Brand of the Year | Marketer of the Year | Independent Agency of the Year | Agency of the Year | Agency Network of the Year |
| 1st Place Whisper | 1st Place Mondelēz International | 1st Place Special Auckland | 1st Place Special Auckland | 1st Place Ogilvy |
| 2nd Place Oreo | 2nd Place Procter & Gamble | 2nd Place GIGIL | 2nd Place Leo Burnett Mumbai | 2nd Place Leo Burnett Worldwide |
| 3rd Place (tie) Dutchie Partners Life | 3rd Place Samsung | 3rd Place Special Sydney | 3rd Place Ogilvy Sydney | 3rd Place DDB Worldwide |
The full list of winners can be accessed here. All winners and finalists will be accorded points towards the 2023 Effie Index, which ranks the most effective agencies, marketers, and brands globally. The Index will be announced in 2024.
