BUENOS AIRES, ARGENTINA — The Juju, the integrated creative agency which is part of the Untold_ ecosystem, will once again be part of the next edition of Cannes Lions International Festival of Creativty, where the entire global communication community and creativity gather to celebrate and find inspiration in the most outstanding cases worldwide.
The agency will say hello with some of its most successful campaigns developed for clients such as Netflix, Amnesty International, Toyota, and Birds of Colombia, led out by the Argentina, Peru, and Colombia teams.
“Leave the world behind” for Netflix – Argentina
This campaign will participate in the Media, Outdoor, and Brand Experience & Activation categories.
To promote the launch of the new Netflix movie Leave the World Behind, which shows how we know nothing when technology is not under our control, containers were placed at Bicentennial Park and 93 Park (two iconic parks in Bogotá) that simulated anti-cyber attack shelters. Mirroring a concept from this movie, all Netflix content was stored on DVD format. To enhance the movie’s promotion, the agency connected the film’s plot, where a mysterious cyber-attack separates the protagonists from the world, with a simple yet existential question: What would you do if everything suddenly shut down?
Credits:
Agency: The Juju Argentina
CCOs & Partners: Nicolás Zarlenga and Federico Plaza Montero
Creative Directors: Iván Castillo and Federico Landajo
Sr. Creative: Evelyn Sanchez and Tiago Salice, Sara Cavallo and Manuela Levi
Global Account Director: Catalina Cassina
Account Executive: Felicitas Barreto
Producers: Claudio Migliardo, Victoria Obetko
Production Agency: Wunderman Colombia.
Marketing Manager: Marcelo Ruiz
Production Manager: Laura Nieto
Marketing Director: Ana Clara Ortiz
Senior Marketing Manager: Tatiana Vergara
Case Production Company: Retina
Direction: Sergio Godoy/Juan Salvarredy
Camera Assistant: Nicolás Salazar
Executive Production: Pablo Frizzera/Juan Pablo Carrizo
General Production: Magalí Escudero
Edition: Pato Gómez Llambí
Motion Designer: Nicolás Ortiz
“Rights with a voice” for Amnesty International – Peru
This campaign will participate in the Entertainment Lions for Music category.
A study revealed that more than 60% of young people in Latin America are demonstrating acceptance and admiration towards dictatorial behaviors and anti-democratic tendencies in governments. Amnesty International is dedicated to guaranteeing respect for Human Rights around the world, so 10 young artists from Mexico, Argentina, and Peru were called upon to choose one of the 30 Human Rights and thus create a song to share on TikTok and raise awareness among the youngest.
Credits:
Agency: The Juju Perú
CEO: Andrés Briceño
CCO: Humberto Polar
Director: Milovan Radovic
Creative Director: Montserratt Cuevas
Art Director: Giovanni Rozo
Associate Creative Director: Sabrina Henry
Art Director: Xareli Hernandez Hernandez
Art Director: Alexis Callan
Planner: Aurora Montoya
Project Manager: Brigitte Palma
Agency Producer: Liliana Moreno
Account Director: Ana Guido
Account Director: Rodrigo Morales
Art Director: Daniel Chavez
Social Media Manager: Diana Cuentas
Copywriter: Jose Miguel Garcia
Amnesty International Marketing Director: Chistopher Cruz
Amnesty International Marketing Director: Alexis Espejel
Elephante Film Director: Milovan Radovic
Elephante Executive Producer: Rossana Velasco
Elephante Editor: Giovanna Graziani
“Drifits” for Toyota – Columbia
This will participate in the Film – Culture & Context and Health & Wellness categories.
For World Breast Cancer Day, it was observed that the movements to perform breast self-examination can be compared to a test drive in a Toyota vehicle, and this was captured through a camera and a drone in a car demonstration, which unexpectedly and differently, we carried a message of awareness.
Credits:
Agency: The Juju Colombia
CEO/Partner: Juan Pablo Rocha
COO / Partner: Jorge Serrano
CCO / Partner: Andrés Norato Duque
Head of Art: Juan Espitia
Creative Director: Leonardo Valencia
Team Leader Copy: Sergio Barbosa
Team Leader Art: Ana María López
Copywriter: Paula Hernández
Account Manager: María Fernanda Salazar
Production: The Juju
Director: Giancarlo Politi
General Producer: John Rocha
DP: Tininiska Simpson
Pilots: Miguel Gómez Isaacs / Paula Andrea Russi
Protagonist: Natalia Vergara
Sound and mix: Juan Guillermo López
Preproduction: Green Flag
Post production: Giancarlo Politi / Daniel Guirald / Leonardo Hernández / Julián Ceballos
“Coat of arms for biodiversity” for Birds Columbia – Columbia
This campaign will participate in the Sustainable Development Goals / Planet, Health & Wellness / Animal Health, and Culture and Context categories.
For International Birds Day, The Juju created 32 unique variations of Colombia’s national coat of arms, replacing the Andean condor with more than 30 bird species in critical danger of extinction. The objective was to promote awareness about the protection of birds in Colombia, highlighting the diversity of its avian ecosystem and promoting the formulation of public policies for their conservation.
Credits:
Birds Colombia Director: Mauricio Ossa
Co-creator Birds Colombia: Niky Carrera Levy
Agency: The Juju, Bogotá, Colombia
CEO: Juan Pablo Rocha
COO: Jorge Serrano
Chief Creative Officer: Andrés Norato
Head of Art: Juan Espitia
Art Direction: Sergio Mantilla, Iván Gutierrez
Copywriter: Alejandra Pinto
Illustration: Julio Castiblanco
Head of Content: Daniela Osorio, Juanita Enciso
Digital Creativity: Natalia Romero, Nathalia Pinto
Community Manager: Julián Acuña
Project Manager: Dayana Vallejo
Audiovisual director: Andrés Roa
Production Director: Dolly Cantor
Executive Producer: Ana Rodríguez
Motion Graphic: Daniel Guirald, Leonardo Hernández
Photography: Werner Morales
Account management: Maria Fernanda Tovar
Sound direction: Estudios Machina
Awards Assistant: Isabella Norato
Media agency: Dos & Medios
CEO: Margarita Castro
Contributing Company: Destiny CO SAS
CEO: Andrés Hernández
