NEW YORK, USA — Agencies, studios, and brands across 11 countries and regions in Asia Pacific were awarded 21 Gold Pencils, 19 Silver, 38 Bronze, and 162 Merits in The One Show 2024.
Dentsu and VML Australia led the region with five prestigious Gold Pencils each, and TBWA\Hakuhodo won three Golds.
The announcement of Pencil and Merit winners was made in advance of the conclusion of Creative Week 2024 at The One Show 2024 gala awards ceremony at Cipriani Wall Street in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honors were unveiled.
The One Show 2024 Gold Pencil winners in APAC are as follows:
Australia
- Revolver x Somesuch Sydney with The Monkeys Sydney, Revolver Sydney and Somesuch London “Play It Safe” for Sydney Opera House in Moving Image Craft & Production, Writing – Single
- The Monkeys Sydney with MassiveMusic Sydney, ARC EDIT Sydney and Revolver x Somesuch Sydney “Play It Safe” for Sydney Opera House in Branded Entertainment, Music Videos
- VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Creative Effectiveness, Single Region or Market – Consumer / Brand
- VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Creative Use of Data, Innovation – New Ideas in Creative Use of Data
- VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Health & Wellness, Creative Use of Data
- VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Health & Wellness, Promotional Items
- VML Australia Melbourne with Airbag Sydney/Melbourne “FitChix” for Honest Eggs Co. in Out of Home, Innovation – New Ideas in Out of Home
Japan
- Dentsu Inc. Tokyo “The Sacred Dirt” Asahi Television Broadcasting Corporation in Design, Posters – Series
- Dentsu Inc. Tokyo “My Japan Railway” for JR Group in Design, Promotional – Physical Items
- Dentsu Inc. Tokyo “My Japan Railway” for JR Group in Design, Craft – Art Direction
- Dentsu Inc. Tokyo “My Japan Railway” for JR Group in Print & Promotional, Craft – Art Direction
- Dentsu Inc. Tokyo “Reach for the Summit” for The Hokkoku Shimbun in Design, Craft – Art Direction
- SIX Inc. Tokyo with good design company Tokyo “A Train of Memories” for Sotetsu Holdings in Moving Image Craft & Production, Special Effects – Single
- Spoon. Tokyo with Dentsu Inc. Tokyo “Scuffing Song” for Otsuka Pharmaceutical Co., Ltd. in Moving Image Craft & Production, Animation – Single
- TBWA\Hakuhodo Inc. Tokyo with Quantum Inc. Tokyo, Robot Communications Inc. and KMCgroup Tokyo “Shellmet” for Koushi Chemical Industry Co., Ltd. in Design, Packaging – Sustainable
- TBWA\Hakuhodo Inc. Tokyo with Quantum Inc. Tokyo, Robot Communications Inc. and KMCgroup Tokyo “Shellmet” for Koushi Chemical Industry Co., Ltd. in Design,Innovation – New Ideas in Design
- TBWA\Hakuhodo Inc. Tokyo with Quantum Inc. Tokyo, Robot Communications Inc. and KMCgroup Tokyo “Shellmet” for Koushi Chemical Industry Co., Ltd. in IP & Product Design, Innovation – New Ideas in IP & Product Design
Singapore
- VML Singapore with For the Right Reasons Amsterdam, Prism South Africa Sandton and Sixieme Son APAC Pte Ltd Singapore “Change the Angle” for Lux in Public Relations, Innovation – Use of Media in Public Relations
South Korea
- Cheil Worldwide Seoul with Cheil UAE Dubai, TOV Inc. Seoul and Tribal Aotearoa Auckland “Try Galaxy Fold Experience” for Samsung Electronics in Interactive & Mobile Craft, UX / UI – User Experience / CX / DX
Taiwan-China
- Leo Burnett Taiwan Taipei with Fish Film Productions Taipei “Paper Organs” for Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center in IP & Product Design, Products for Good
Thailand
- Lazada Bangkok for its own “An Unnecessary Love Story” in Brand-Side / In-House, Branded Content
The count of The One Show 2024 Pencil and Merit wins for APAC, by country, is as follows.
- Australia: 7 Gold, 5 Silver, 14 Bronze, 39 Merit
- Mainland China: 3 Silver, 22 Merit
- Hong Kong-SAR: 1 Bronze, 3 Merit
- India: 3 Silver, 3 Bronze, 22 Merit
- Indonesia: 1 Bronze, 2 Merit
- Japan: 10 Gold, 6 Silver, 9 Bronze, 17 Merit
- Malaysia: 2 Merit
- New Zealand: 1 Silver, 4 Bronze, 5 Merit
- Philippines: 3 Merit
- Singapore: 1 Gold, 2 Silver, 3 Bronze, 22 Merit
- South Korea: 1 Gold, 7 Merit
- Taiwan-China: 1 Gold, 1 Bronze, 4 Merit
- Thailand: 1 Gold, 2 Silver, 2 Bronze, 14 Merit
Globally, FCB topped the list of Gold Pencil winners with 14, including 13 working with 456 Studios for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA. That was also the entry to take home the most Golds this year.
A total of 20,038 pieces from 65 countries were entered in The One Show 2024. Agencies, studios, brands, production companies, and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits.
The One Show 2024 Best of Show, Best of Disciplines, special awards — including Fusion Pencil, Green Pencil, Sustainable Development Goals Pencil, and Penta Pencil — and “of the Year” honors will be announced tomorrow, May 17, at The One Show 2024 gala awards ceremony at Cipriani Wall Street in New York to close out Creative Week 2024.
The One Show 2024 Global Creative Rankings will be announced on May 24.
