LAS VEGAS, USA — The London International Awards (LIA) has revealed the Jury President and Jury members who will set the bar for the best work awarded in the 2024 Ambient & Activation, Billboard, Poster, and Print competitions. Consisting of some of the most celebrated individuals in the industry, this esteemed Jury will be chaired by Till Diestel, Managing Director & Chief Creative Officer at Serviceplan Germany in Munich.
LIA, now in its 39th year, is a show, “Created for Creatives,” standing as a champion of the creative process, creatives themselves, and of course, great creative ideas and executions. That is why the LIA juries are carefully curated to bring the most celebrated and awarded individuals to Las Vegas to judge. LIA’s transparent judging system ensures that all jurors see every piece of work in their respective categories. As there is no offsite pre-judging, all rounds of judging will take place onsite at Encore @ Wynn Hotel, Las Vegas. These panels decide on the Gold, Silver, and Bronze Statue Winners and the Finalists. Each panel, at their discretion, also decides whether a Grand LIA will be awarded. As all judges are fully involved in all rounds of judging, everyone is privy to the final results before they are published.
Till is part of the team that made Serviceplan the top creative agency in the German rankings. Convinced that advertising should be a part of popular culture, Till has won over 1,000 creative awards in total, including several Grand LIAs. In accepting this position, Till stated, “I feel very honored and excited to chair this year’s jury. I can’t wait to get together into a room in Vegas with all these brilliant minds to discuss creative work. What could be better.”
History tells us that the first ever written advertisement was discovered in the ruins of ancient Thebes, Egypt. It was created in 3000 BC, and one of the messages on the papyrus promoted a weaving shop. Advertising has come a long way since papyrus was used to create sales messages and wall posters in Egypt, Pompeii, Arabia, Ancient Greece, and Ancient Rome.
With the advent of the printing press, advertising methods advanced. The 3D anamorphic billboard for Louis Vuitton in Tokyo is a far cry from the 1835 billboard for Barnum & Bailey Circus in New York. But over the years, billboard, print, and poster have not lost effectiveness. The greatest advancement is in how creatively they have been used to communicate and connect with their audience.
Barbara Levy, President of LIA, said, “Even after so many years, billboards, prints and posters are as dynamic in creative hands. Studies have shown that consumers trust print ads more than any other medium. The landscape of advertising may evolve. But despite the coming of digital advertising, these traditional forms of advertising are still standing strong. Creativity is still at the heart of an effective message. Under the leadership of Till Diestel, we have no doubt that interesting pieces of work will rise to the top.”
Ambient & Activation | Billboard | Poster | Print Jury
- Till Diestel Managing Director / Chief Creative Officer, Serviceplan Germany, Munich – Jury President
- Richard Brim, Chief Creative Officer, adam&eveDDB, London
- Xolisa Dyeshana, Chief Creative Officer, Joe Public, Johannesburg
- Zoe Kessler, Group Creative Director, Johannes Leonardo, New York
- Kristian Manchester, Global Chief Creative Officer, Sid Lee
- Hyeah Nahm, VP / Executive Creative Director, Publicis Groupe Korea, Seoul
- Marcelo Lopes Nogueira, Executive Creative Director, BBDO New York
- Ana Paola Noriega, Chief Creative Officer, FCBNEWLINK, Mexico City
- Rebecca Rowntree, Creative Director, Leo Burnett, London
- Joe Sciarrotta, Deputy Chief Creative Officer, Worldwide, Ogilvy, Chicago
Judging in Las Vegas commences on September 29 and will be completed on October 07.
LIA is one of five global shows that is included in the WARC Creative 100 rankings.
