MANILA, PHILIPPINES — The world of the creative communications industry currently has all eyes on the Cannes Lions International Festival of Creativity as the winners who have emerged triumphant continue to be announced. With the ongoing announcement of Lion recipients, many shortlist works are still in the running for the remaining categories.
For day three of the festival, Cannes Lions will be announcing the winners for the Engagement categories, which include the Creative B2B, Creative Data, and Direct categories. Present in these shortlists are outstanding agencies from seven countries across Asia, namely India, UAE, Japan, Turkey, South Korea, the Philippines, and Singapore.
In the lead is UAE, with a total of 10 shortlists across the three categories with agencies FP7 McCann, Leo Burnett Dubai, Impact BBDO, and ‿ And Us snagging multiple shortlist places each.
Following is India with nine shortlists. These include the most shortlisted work from Asia in this set, which is Leo Burnett Mumbai’s “Lay’s Smart Farm” for Lay’s.
Check out the full list of shortlisted works for the Creative B2B, Creative Data, and Direct categories by Asia-based entrants here:
Creative B2B Lions
Effectiveness & Measurement
- “Lay’s Smart Farm” by Leo Burnett Mumbai for Lay’s
Breakthrough on a Budget
- “Is That Heinz” by Wunderman Thompson Turkey for Heinz
Corporate Purpose & Social Responsibility
- “Well-Being Index” by Dentsu Inc. for Nikkei Inc.
Market Disruption
- “Well-Being Index” by Dentsu Inc. for Nikkei Inc.
- “Lay’s Smart Farm” by Leo Burnett Mumbai for Lay’s
Creative Data Lions
Data-enhanced Creativity
- “Airtel 175 Replayed” by Leo Burnett Mumbai for Airtel Telecommunications
- “Lay’s Smart Farm” by Leo Burnett Mumbai for Lay’s
Data Storytelling
- “Time to Read” by Saatchi & Saatchi ME for Kinokuniya Bookstore
Data Technology
- “Lay’s Smart Farm” by Leo Burnett Mumbai for Lay’s
Use of Real-Time Data
- “Lay’s Smart Farm” by Leo Burnett Mumbai for Lay’s
Social Data & Insight
- “Wall Street Balls” by FP7 McCann for Testicular Cancer Society
Creative Data Collection & Research
- “Well-Being Index” by Dentsu Inc. for Nikkei Inc.
Data Integration
- “Lay’s Smart Farm” by Leo Burnett Mumbai for Lay’s
Direct Lions
Food & Drink
- “#BringBack2011” by Leo Burnett Mumbai for Oreo India
Healthcare
- “Wall Street Balls” by FP7 McCann for Testicular Cancer Society
Consumer Services / Business to Business
- “One Star Cookbook” by ‿ And Us for Deliveroo
Not-for-profit / Charity / Government
- “Knock Knock” by Cheil Worldwide for Korean National Police Agency
- “The Undeniable Street View” by ‿ And Us for United24, Nova Ukraine, Voice of Children, Boctok SOS
Use of Broadcast
- “Change the Angle” by Wunderman Thompson Singapore for Lux
Use of Print / Outdoor
- “Or Travel with Cleartrip” by Talented Agency for Cleartrip
- “Newspapers Inside the Newspaper Edition” by Impact BBDO for AnNahar Newspaper
Gaming
- “Unbranded Menu” by Leo Burnett Manila for McDonald’s
Use of Digital Platforms
- “Self-Check Out” by Leo Burnett Dubai for K-LYNN
Use of Mobile
- “Knock Knock” by Cheil Worldwide for Korean National Police Agency
Co-creation & User Generated Content
- “Unbranded Menu” by Leo Burnett Manila for McDonald’s
Art Direction / Design
- “My Japan Railway” by Dentsu Inc. for JR Group
Experience Design
- “The Undeniable Street View” by ‿ And Us for United24, Nova Ukraine, Voice of Children, Boctok SOS
Local Brand
- “Newspapers Inside the Newspaper Edition” by Impact BBDO for AnNahar Newspaper
Cultural Insight
- “Self-Check Out” by Leo Burnett Dubai for K-LYNN
The winners for the Creative B2B, Creative Data, and Direct Lions will be announced on June 21, 2023.
