LONDON, UK — WARC, the global authority on marketing effectiveness, has revealed the jury for the WARC Awards for Asia-Pacific 2025 in association with LIONS. The awards celebrate the region’s best strategic and effective marketing ideas that have driven business growth.
The esteemed jury panel of top industry experts from across the region represents a wide selection of global and local brands, such as Budweiser, Kraft Heinz, Mars Wrigley, Standard Chartered, Suntory PepsiCo, and Telstra, as well as leading agencies, including Dentsu, IPG Mediabrands, Leo Burnett, and Ogilvy.
Jury Chair Matt Che, Chief Marketing Officer at Budweiser, APAC, said, “The WARC Awards have a long history in APAC, which is the only region to be awarded two WARC Grands Prix in 2024. So, I’m excited and looking forward to reviewing the 2025 entrants and meeting with the team of experts who will come together to select the winners!”
John Bizzell, Awards Lead at WARC, added, “We’ve convened a fantastic jury of highly respected professionals from across Asia-Pacific to bring expertise and cultural insight to the judging process. We very much look forward to working with them as they select the best work of the region that is strategically brilliant and delivers commercial impact.”
The WARC Awards Asia-Pacific 2025 jury is named as:
- Matt Che, Chief Marketing Officer, Budweiser, APAC – jury chair
- Abhimanyu Khedkar, Managing Partner, Leo Burnett, India
- Ada Lazaro, Chief Marketing Officer, McDonald’s, Philippines
- Allen Cai, Chief Marketing Officer, Kraft Heinz, Mainland China
- Brent Smart, Chief Marketing Officer, Telstra, Australia
- Cindy Eliza Vaz, Chief Digital Officer, IPG Mediabrands, Malaysia
- Erica Kerner, Managing Director, Global Head of Brand Partnerships & Events, Standard Chartered, Singapore
- Hajime Yakushiji, Creative Director, Dentsu Inc., Japan
- Jolene D’Souza, Group Strategy Director, Special NZ, New Zealand
- Nikhil Rao, Chief Marketing Officer, Mars Wrigley, India
- Ruby Sudoyo, Chief Strategy Officer, Ogilvy, Indonesia
- Venus Teoh Kim Wei, EVP Marketing, Suntory Pepsico Vietnam Beverage, Vietnam
This regional APAC competition, part of the Global WARC Awards, will be judged rigorously and consistently, guided by the universal frameworks of the Creative Effectiveness and the B2B Effectiveness Ladders.
The jury will award Gold, Silver and Bronze accolades across 12 categories: Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth, Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data, and Strategic Thinking.
The jury chairs of all the regional awards — Asia Pacific, Europe, Middle East and Africa, Latin America, and North America — will jointly award the highly coveted Grands Prix, the ultimate recognition of marketing success, selected from all the regional Golds.
More information on The WARC Awards and jury bios here. Download the entry pack here.
