LONDON, UK — Changes are being introduced to the WARC Awards for Effectiveness 2024, in association with LIONS, making the awards bigger than ever before. Now in its fourth year, the WARC Awards honor the best marketing campaigns from around the world that deliver strategic brilliance and effective impact to drive business success.
Five new regional awards: Asia Pacific, Europe, Latin America, Middle East and Africa, and North America. Gold winners will compete at a global level
Entrants compete in one of five regional awards: Asia Pacific, Europe, Latin America, Middle East and Africa, and North America.
The regional awards will each be judged by high-caliber panels made up of senior marketers from some of the biggest brands and top agency professionals from around the region. The juries will award Bronze, Silver, and Gold accolades for each of the twelve entry categories.
Gold regional winners will automatically compete at a Global level, judged by a high-profile super jury made up of all the regional awards chairs (no need to re-enter or pay additional fees) for the chance to be elevated to Grand Prix status, the ultimate global recognition for marketing strategy and effectiveness.
Uniquely, submissions will be judged using the global standard of the WARC and LIONS Creative Effectiveness, and B2B Effectiveness Ladders
A global marketing strategy and effectiveness benchmark like no other, the WARC Awards are judged rigorously and to a consistent standard regardless of the origin of the entry, using the Creative Effectiveness and the B2B Effectiveness Ladders, universal frameworks for planning effective marketing communications to drive specific business-to-consumer and business-to-business outcomes.
John Bizzell, Awards Lead at WARC, said, “WARC’s consistent, rigorous, and definitive approach to judging marketing strategy and effectiveness is more valuable than ever for brands, media owners, and agencies who want to prove they can deliver commercial success in the current financial climate.
“The expansion of the WARC Awards for Effectiveness provides marketers everywhere the ideal platform to showcase their great work, demonstrate their impact in their region, and be up against the best in the world, ultimately helping drive the industry forward by imbedding a culture of effective marketing.”
Key dates for WARC Awards 2024
- October 24, 2023: Open for entries
- December 12, 2023: End of early bird entry fee
- February 06, 2024: Final deadline for entries
- May 14, 2024: Regional awards’ shortlists announced
- May 20, 2024: Bronze, Silver, Gold winners announced for all regional awards
- May to June 2024: Gold winners automatically proceed to compete globally
- June 2024: WARC Awards 2024 Grand Prix winners announced during Cannes Lions week
All previous WARC legacy awards for effectiveness, media, and strategy are now subsumed into these WARC Awards. Entry fees are priced consistently across the globe, with a lower fee for WARC customers.
For more information on the new WARC Awards, register your interest here.
