LAS VEGAS, USA — London International Awards (LIA), one of the world’s most prestigious Global Award Shows, and part of the WARC Creative 100 Rankings, in its tradition of a total focus on creativity, is pleased to reveal its “2024 Global and Regional Of The Year Winners.”
The 39th Annual London International Awards judging convened over a 10-day period at Encore at Wynn, Las Vegas. The Juries, drawn from the world’s most recognized talent and presided over by industry leaders, viewed and scored every entry within their categories together on-site through all rounds of judging. All jurors saw every piece of work, as there was no pre-judging to narrow the entries. This practice ensures that the work is judged fairly/equally and to its fullest merit.
This year LIA has introduced a Ranking of its 2024 Global of the Year Winners. These ranking can be viewed on the Winners Site: https://2024.liaentries.com/winners/
On calculating the Of The Year Awards, LIA explained: “All winning work is assigned a point value that correlates to a statue win. The points attained from all Grand LIA, Gold, Silver, Bronze and Finalist wins contribute to the Of The Year Awards, regardless of entering company. We use the credits input at time of entry to calculate these points. We do NOT calculate the Entrant field when allocating points. All standard company credit fields starting with the Client field through to the end of the credit form are used to calculate our Of The Year Awards.”
After a meticulous and thorough calculation of the points assigned to Winners and Finalists, LIA is proud to announce this year’s prestigious ‘Of The Year’ Winners:
WPP was named Holding Company Of The Year. Its agencies, representing 27 different countries, attained points from a total of 251 Statue wins, including eight Grand LIAs. It also attained 93 Finalists.
Rob Reilly, Global Chief Creative Officer of WPP, said, “Creative consistency is how you help build brands. Congratulations to all of our agencies that contributed to WPP being named LIA Holding Company Of The Year, for the second year in a row. And kudos to Ogilvy for continuing a run of four years as Global Network of the Year. Of course, none of this is possible without our brilliant production partners and brave clients – they are truly the best.”
Ogilvy was awarded Global Network Of The Year for the fourth consecutive year. The group was also named Regional Network Of The Year for Asia and North America.
Barbara Levy, President of LIA, said, “This achievement by WPP and Ogilvy shows the commitment of a global network to the power of creativity. Its offices across the regions have demonstrated the same drive to make the best creative impact for their clients. Ogilvy Taipei, for instance, won a Grand LIA for Pharma & Medical. It is a shining testament to the strength of Ogilvy across the world. Congratulations to WPP for winning Holding Company Of The Year two years consecutively. And Ogilvy for winning Global Network Of The Year four years running. Well done!”
Ogilvy, New York was named Global Agency Of The Year and Regional Agency Of The Year for North America.
In a highly fragmented market, it’s still undeniable that as attention spans are getting shorter, brands need to be more intentional and clever. A staggering 85% of viewers think that authentic humor, not something forced, makes an ad memorable. Consumers also say that the right celebrity can bring the uniqueness and memorability to a campaign and made them most likely to buy something from the brand.
CeraVe got it right, with its work for CeraVe Skincare titled “Michael CeraVe,” taking an unconventional route that involved quirky appearances by the actor, Michael Cera. Rumors were swirling on social media that he is now a skin influencer, whilst publications tried to unravel if he invented this moisturizer. The ad was so effective that it surprised audiences, made them laugh and got them hooked in a Super Bowl ad that was later revealed to be an elaborate prank.
This piece of work earned CeraVe the LIA Global Client of the Year award. “Michael CeraVe” entered by Ogilvy PR, New York was awarded three Grand LIAs, nine Gold, one Silver and two Bronze Statues and attained one Finalist by seven different juries. These wins attributed to Ogilvy PR being named Global PR Network of the Year and Ogilvy PR, New York being awarded the Global PR Company of the Year and Regional PR Company for North America.
This piece of work also contributed to Prettybird being named Global Production Company of the Year and Prettybird, Culver City awarded Regional Production Company of the Year for North America.
Mackcut was named Global Post-Production Company of the Year and they also achieved the Regional Post-Production Company of the Year for North America for points attained from “Michael CeraVe” and Mike’s Amazing – Jason Alexander Rights the Wrongs titled “Diner Date” and “Never Order Diner Tilapia.”
Susan Credle, Chair of FCB / Creative Advisor to IPG and LIA Integration and Direct Jury President, commenting on “Michael CeraVe,” the work that won the Integration Grand LIA, stated, “When you look at all of the work being done under this idea, each of the components contributed to a bigger story. Without the components would the idea have been as good. But they all added up. To me, that is the best of Integration – that every time you meet a piece of this work, the story gets richer, the idea gets richer.”
Serviceplan Group, an independent network that has offices around the world, was named Global Independent Network Of the Year for the fourth consecutive year. Its agencies were honored with 11 Gold, 12 Silver and 10 Bronze Statues. Points from its 10 Finalists also contributed to the group’s overall standing. Serviceplan Group was also named Regional Independent Network Of The Year for Europe. Whilst Serviceplan Germany, Hamburg, the largest independent and partner-managed creative agency in Europe, was awarded the Regional Independent Agency Of The Year for Europe.
On bring home its fourth Global Independent Network statue, Alex Schill, Global CCO and Partner at Serviceplan Group, commented, “I’m incredibly proud that, for the fourth time, we have once again achieved the honor of being named LIA’s Global Independent Network of the Year. It is a testament to the talent, dedication, and creativity of our teams worldwide.”
Rethink, Toronto was named Global Independent Agency of the Year. Across the competition five different juries awarded the agency a total of two Grand LIAs, six Gold, three Silver and one Bronze statue from three different pieces of work. They also attained one Finalist. These wins contributed to Rethink being named Regional Independent Network for North America and Rethink, Toronto winning Regional Independent Agency for North America.
For the third consecutive year, IPG Health was awarded Global Health & Pharma Network Of The Year. It was also named Regional Health & Pharma Network for North America. The juries awarded 13 Statues to its agencies Area 23 and FCB Health New York; two Gold, four Silver and seven Bronze, as well as five Finalists.
“This tremendous distinction is a testament to the incredible talent across IPG Health and their relentless commitment to doing what’s right for our clients, their brands and each other every day,” said Dana Maiman, CEO of IPG Health. “And of course, none of this would be possible without our brave client partners who we have the opportunity to work alongside and create innovative, behavior changing work that transforms lives.”
TBWA\Health Collective, New York was awarded the Global Health & Pharma Agency of the Year and the Regional Health & Pharma Agency for North America. Its work for Moderna “Ashe Versus” contributed to this honor, winning the Pharma & Medical – Craft Grand LIA, three Gold LIAs and attaining one Finalist.
On receiving this prestigious award, Jonathan Isaacs, Global Chief Creative Officer of TBWA\Health Collective, commented, “This was already an unbelievable year – and then to get this honor on top of our sundae? I have run out of superlatives so I’ll just say: thank you to our incredible client partners who demand disruptive thinking and thank you to our hyper-talented people who find a way to bring it every day.”
Klick Health was awarded Global Independent Health & Pharma Agency of the Year. This is its second coveted black Global Statue win. This year the agency is credited for work that won 20 statues for four different clients including the Health & Wellness – Craft Grand LIA awarded to Café Joyeux titled “47.” Klick Health, Toronto was also named Regional Independent Health & Pharma Agency Of The Year for North America.
Café Joyeux, fueled by its multiple wins, was awarded the Global Health & Pharma Client Of The Year. With 18 locations across Europe, Café Joyeux was established with a global mission: to transform society’s perception of disability by dedicating its efforts to the employment and training of people with mental and cognitive disabilities. “47” is a piece specifically about Down-Syndrome, every aspect, from music, to voice-over, to character design is created with individuals with and touched by Down syndrome.
Creative X, Menlo Park was honored with its first Global In-House Company Of The Year award. The company was also named Regional In-House Company for North America.
Circus Grey, Lima garnered 12 LIA Statues including a Grand LIA. It was its Design wins that brought it the honor of taking home its first Global Design Company Of The Year award. The agency was also awarded the Regional Design Company Of The Year for South America and Regional Agency Of The Year for South America.
Oskar Lübeck, Chief Creative Officer of Bold, Stockholm served as the 2024 Design and Package Design Jury President. In discussing the exceptional work that was unanimously awarded the Design Grand LIA, he stated, “This project was just so smart and so beautifully executed. It is a simple clean solution and a great fusion of design, creativity and social impact. We all [the jury] fell in love with it.”
Canja Audio Culture was awarded Global Music & Sound Company Of The Year, this is its second coveted black Global Statue win. This year, it is credited for work that won 15 statues for two different including two Grand LIAs, one awarded to work entered by Klick Health, Toronto for Café Joyeux “47” and the other entered by AMVBBDO, London for Sheba “Gravy Race.” Canja Audio Culture was also named Regional Music & Sound Company Of The Year for South America.
The Global Radio & Audio Company Of The Year was awarded for work created for Siemens Healthineers and entered by Area 23, an IPG Health Company. This work garnered nine statues, including the Audio & Radio Grand LIA. It was the Audio & Radio wins that brought Sonido, Lisbon and Tempest, Brooklyn the honor of taking home the Global Audio & Radio Company of the Year statue.
Sonido, Lisbon also brought home the spectacular blue LIA Statue for Regional Audio & Radio Company for Europe. Whilst Tempest, Brooklyn brought home the Regional Music & Sound Company Of The Year and the Regional Audio & Radio Company Of The Year for North America.
Across 29 categories, 935 LIA Statues were awarded to 45 countries. The Winners and Finalists announced represent some of the top work globally, with 29 Grand LIAs, 274 Gold, 300 Silver and 332 Bronze Statues, alongside honoring 270 Finalists. The top countries were United States (277), Germany (85) Canada (75), the United Kingdom (67) and France (64). The statue wins, as well as, the Finalists were used in determining the “Of The Year” Winners.
Complete List of Global Of The Year Winners:
Holding Company of the Year: WPP
Network of the Year: Ogilvy
Client of the Year: CeraVe
Agency of the Year: Ogilvy, New York
Independent Network of the Year: Serviceplan Group
Independent Agency of the Year: Rethink, Toronto
Health & Pharma Network of the Year: IPG Health
Health & Pharma Client of the Year: Café Joyeux
Health & Pharma Agency of the Year: TBWA\Health Collective, New York
Independent Health & Pharma Agency of the Year: Klick Health, Toronto
In-House Company of the Year: Creative X, Menlo Park
Design Company of the Year: Circus Grey, Lima
Production Company of the Year: Prettybird
Post-Production Company of the Year: Mackcut
PR Network of the Year: Ogilvy PR
PR Company of the Year: Ogilvy PR, New York
Music & Sound Company of the Year: Canja Audio Culture
Audio & Radio Company of the Year: Sonido, Lisbon and Tempest, Brooklyn
The following companies were honored with the 2024 Regional Of The Year Awards for Asia:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: TBWA\Hakuhodo Inc., Tokyo
Regional Design Company Of The Year: VML Ogilvy Japan, Tokyo
Regional Production Company Of The Year: ROBOT Communications Inc., Tokyo
Regional Post-Production Company Of The Year: The Mill Shanghai, Shanghai
Regional PR Network Of The Year: MSL
Regional PR Company Of The Year: Edelman Thailand, Bangkok
Regional Music & Sound Company Of The Year: CODA, Shanghai
The following companies were honored with the 2024 Regional Of The Year Awards for Australia and New Zealand:
Regional Network Of The Year: BBDO
Regional Agency Of The Year: Colenso BBDO, Auckland
Regional Independent Agency Of The Year: Bear Meets Eagle on Fire, Sydney
Regional Production Company Of The Year: Revolver, Sydney
Regional Post-Production Company Of The Year: The Editors
Regional PR Network Of The Year: Eleven
Regional PR Company Of The Year: GRC Partners + Porter Novelli, Auckland
Regional Music & Sound Company Of The Year: Rumble Studios, Sydney
The following companies were honored with the 2024 Regional Of The Year Awards for Europe:
Regional Network Of The Year: Publicis
Regional Agency Of The Year: Marcel Paris
Regional Independent Network Of The Year: Serviceplan Group
Regional Independent Agency Of The Year: Serviceplan Germany, Hamburg
Regional Design Company Of The Year: Le Pub, Milan
Regional Production Company Of The Year: Indiana Production, Milan
Regional Post-Production Company Of The Year: Deseif Films, Madrid
Regional PR Network Of The Year: Edelman
Regional PR Company Of The Year: Edelman London
Regional Music & Sound Company Of The Year: Stabbiolo Music, Sarteano, Italy
Regional Audio & Radio Company Of The Year: Sonido, Lisbon
The following companies were honored with the 2024 Regional Of The Year Awards for Middle East and Africa:
Regional Agency Of The Year: Saatchi & Saatchi ME, Dubai
Regional Independent Agency Of The Year: BigTime Creative Shop, Riyadh
Regional Design Company Of The Year: SRMG Labs, Riyadh
Regional Production Company Of The Year: Deja Vu, Dubai
Regional Post-Production Company Of The Year: Liwa Content.Driven, Dubai
The following companies were honored with the 2024 Regional Of The Year Awards for North America:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: Ogilvy, New York
Regional Independent Network Of The Year: Rethink
Regional Independent Agency Of The Year: Rethink, Toronto
Regional Health & Pharma Network Of The Year: IPG Health
Regional Health & Pharma Agency Of The Year: TBWA\Health Collective, New York
Regional Independent Health & Pharma Agency Of The Year: Klick Health, Toronto
Regional In-House Company Of The Year: Creative X, Menlo Park
Regional Design Company Of The Year: MullenLowe U.S., New York
Regional Production Company Of The Year: Prettybird, Culver City
Regional Post-Production Company Of The Year: Mackcut, New York
Regional PR Network Of The Year: Weber Shandwick
Regional PR Company Of The Year: Ogilvy PR, New York
Regional Music & Sound Company Of The Year: Tempest, Brooklyn
Regional Audio & Radio Company Of The Year: Tempest, Brooklyn
The following companies were honored with the 2024 Regional Of The Year Awards for South America:
Regional Network Of The Year: Grey
Regional Agency Of The Year: Circus Grey, Lima
Regional Design Company Of The Year: Circus Grey, Lima
Regional Production Company Of The Year: Rebeca, Lima
Regional Post-Production Company Of The Year: Colossal, São Paulo
Regional PR Company Of The Year: LLYC, Lima
Regional Music & Sound Company Of The Year: Canja Audio Culture
To View All the Winners & Finalists with full creative credits: https://2024.liaentries.com/winners/
adobo Magazine is an official media partner of the London International Awards 2024.
