SHANGHAI, CHINA— Levi’s® the leading global denim wear brand, has appointed OMD China as their media agency for 2022. The appointment follows a competitive pitch and will see the award-winning agency drive media strategy, planning, and buying for the iconic brand.
By putting forward a consumer-centric and data-driven strategy, OMD China stood out from the competition during the pitch. Powered by the agency’s empathy planning workflow – OMD Design & E2E data platform – OMNI, OMD China delves into the Chinese Gen-Z’s behaviour and identified opportunities to accelerate growth for Levi’s® with an innovative integrated media solution.
A spokesperson from Levi’s® shared, “During the agency pitch, we were deeply impressed by OMD China’s advanced strategic thinking, strong data capabilities, and excellent innovation. The agency’s youthful and dynamic team has shown great passion for the brand and the denim culture. They were able to resonate with our consumers and translate this youthful energy into a strong integrated communication blueprint that is rooted in Levi’s® heritage and DNA. This year, we will collaborate with OMD to embark on a new journey and explore more innovative marketing possibilities in the Chinese market to bring accelerated growth to the Levi’s® brand.”
“We are excited to be working with an iconic brand who appreciates our vision and insights on the market’s Gen-Z consumers. OMD brings together a unique combination of expertise and strategic approach which taps on our network’s capabilities to deliver impactful and innovative solutions to our clients,” said Connie Chan, CEO of OMD China. “We look forward to support Levi’s® in achieving their growth targets” she added.
