GLOBAL – NETHERLANDS, AUGUST 14, 2013 –180 Amsterdam has promoted its executive creative director and managing partner Al Moseley to president and chief creative officer, giving him full responsibility to steer the growth of the agency and lead its management team.
In addition to overseeing the agency’s creative product, his new role combines his former executive creative director responsibilities, which he handled for three-and-a-half years, and those of the agency’s former president, Kevin Dundas. Early this year, Dundas moved to Droga5 to head its London office.
Moseley joined 180 Amsterdam in 2010 and has helped reinvent the agency from a shop centered around one main client, to an agency that has multiple global clients in its portfolio, including PlayStation, Asics, Diageo and DHL.
During his time at 180 Amsterdam, the agency won PlayStation and Asics in 2011, Diageo’s Ketel One in 2012 and Qatar Airways in 2013. The agency has also produced notable works such as ‘The Last of Us’ for PlayStation’s multiplayer online game, Western Union’s interactive ‘Singing Telegram’ featuring rapper Snoop Dogg and Asics’ ‘Better Your Best’ TVC..
“Clients come to 180 for our work, so it makes me particularly proud as a creative person to be leading the agency,” said Moseley.
Michael Allen, 180 Amsterdam global CEO, said: “Naming Al to the position of president and chief creative officer was an easy decision for me and our chairman Chris Mendola. He is a world-class creative talent, has the respect of our clients, and is a proven leader of the agency. He has command of every aspect of our business in Amsterdam and the team is poised for great things.”
