MANILA, MAY 31, 2013 – ABS-CBN claims domination over the networks’ ratings battle of election coverages on May 13, as netizens took their thoughts to Twitter and propelled #Halalan2013 to trending topic status.
ABS-CBN uses Kantar Media data to prove that on election day, ABS-CBN’s ‘Bayan Mo, iPatrol Mo: Tayo Na Halalan 2013’ coverage drew a cumulative average of national TV rating of 13.7% from 6 am to 12 midnight over GMA’s ‘Eleksyon 2013’s 10%.
Flagship newscast ‘TV Patrol’, anchored by Noli De Castro, Korina Sanchez, and Ted Failon, hit a 27% national TV rating or nine points higher than rival program ’24 Oras’ with 18.4%.
ABS-CBN also highlighted the results in the hotly contested local races featured in its ‘KampanyaSerye’ documentaries in areas like Manila, Masbate, Cavite, Cebu, Pampanga, Zamboanga, and Laguna to contextualize what the results mean to the electorate.
According to the report, ‘Halalan 2013’ marked the uninterrupted 48-hour election coverage for ANC and DZMM TeleRadyo for both cable TV and AM radio audiences.
ABS-CBNNews.com provided the latest news, analysis of results, and as well as a social media tracker, launched in partnership with IBM Philippines, to monitor the social media buzz on the positive and negative commentaries and conversations about the candidates.
A Comelec-Halalan 2013 mobile app for smartphones and tablets helped voters find their precinct on election day, provided a list and profiles of candidates and partylists, as well as the latest aggragated, partial and unofficial election results in national and local polls.
Also featured in ABS-CBN’s ‘Halalan 2013’ coverage were the celebrity patrollers for "Bayan Mo, iPatrol Mo: Tayo Na" including Bianca Gonzalez, Valerie Concepcion, Melai Cantiveros, the Philippine Azkals’ Chieffy Caligdong, John Lapus, Sam Concepcion, and Jed Madela, who received inquiries and concerns on the elections via their personal Twitter accounts.
Moreover, ABS-CBN set up BMPM stations in key areas in the country to assist voters in finding their precincts, receive complaints and reports regarding the polls, and respond to medical emergencies.
