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MANILA, November 12, 2013 – adobo magazine set a Philippine Quill record, earning its third Top Award in Communication Skills at yesterday’s Awards Night, November 11.
Presented by the International Association of Business Communicators (IABC) Philippines, The Philippine Quill Awards – a prestigious annual business communication awards – honors excellence in communication by organizations and students nationwide. This year attracted record entries, drawing almost 500 entries across four divisions and 42 categories, from many of the countries’ largest corporations and university students, vying for Quills.
adobo had its first taste of success at the Quill Awards in 2010, winning the Top Award in Communication Skills for ‘Adobo Digital’, followed by another Top Award – this time for the Communication Creative category – for its entry ‘adobo magazine’ in 2011.
This year, Sanserif Inc. won the highest honors for ‘adobo magazine: Project Reinvention’, entered in the Publication Design category. Other contenders for the Top Award were ‘Rescue 5 Activity Book’ (ABC Development Corporation/TV5), ‘Women on Top: Meralco Pioneers Linewomen Training in PH’ (Meralco), ‘Jesuits in Mindanao: The Mission’ (Media Wise Communication Inc/Muse Books), ‘Dispatch–Explore. Teach. Inspire’ (Primer Group of Companies). The Top Award goes to the entry with the highest score in the category.
Apart from the top award, adobo magazine also won a Merit prize for its entry, ‘Making adobo the must-read industry title’, and an Excellence Award for ‘adobo magazine: Project Reinvention’.
adobo, the Philippines’ premier publication on advertising, marketing and brand communications, overhauled its already successful package with a content and aesthetic makeover to stay relevant to the industry it serves, which has been evolving at a rapid clip.
"Content is king, but publication design is the road map that defines its reign. It is for this reason that we updated and simplified adobo magazine’s design to make it easier for time-pressed readers to navigate the clearly defined sections. We understand that in the industry we serve, our readers value form as much as substance,” said Angel Guerrero, adobo’s Founder, Publisher and Editor-in-Chief
Coinciding with the magazine’s 7th anniversary in April 2013, the top-to-bottom revamp was thematically unified by adobo’s revised tagline, ‘The Word on Creativity’, to reflect the expanded scope and diversity of the industry.
