LONDON, UNITED KINGDOM – What if the daily chaos of life could be as satisfyingly organized as a game of Solitaire? Enter Papaya Solitaire, the skill-based social tournament game, making a bold statement across major OOH sites in the UK with a playful, visually striking campaign by independent creative agency You’re the Goods.
The campaign transforms high-footfall locations like London St Pancras and Manchester Piccadilly into scenes of delightful order-restoration. Inspired by the game’s core objective – turning scattered cards into perfectly stacked suits You’re the Goods distilled this into the concept: Turn Chaos into Order.
The campaign broadens this idea out in a number of executions, which capture the satisfying feeling of putting things in their right places in very different ways – from herding cats to people swimming in a hotel pool.
In one, called Dog Park, we see a dog trainer restoring calm when canine chaos threatens to overtake a park. Another, titled Airport, shows a baggage handler skillfully turning a mountain of mismatched luggage into an orderly display. The campaign runs in the UK until 21 March.
Uri Pearl, VP of Marketing at Papaya, said: “Great design is an impactful ingredient on an even greater experience. Solitaire became an evergreen game because it taps into something fundamental—the human need to bring order to chaos. In this campaign we aim to capture exactly that, in a way that’s playful, fresh, and visually stunning.”
“Putting chaos into order is strangely satisfying,” says Dom Goldman, Founder and CCO of You’re the Goods. “This campaign offers a fresh perspective on a timeless game. My favourite? “Cat Lady”, obviously.”
CREDITS
Client: Papaya
Agency: You’re the Goods
Production Company: Curious
Media Agency: Dentsu X
