MANILA, JULY 8, 2013 – A Gold win is sweeter the second time around for JWT Manila’s executive creative director Dave Ferrer, admitting he’s still overwhelmed for winning the country’s second Gold at this year’s Cannes Lions Festival.
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It was JWT too that brought home the first ever Gold Lion – in 2007, a radio campaign for client Lotus Spa. “Every year before Cannes, I always play that video to the team, in talks I go to. It is a milestone in the history of advertising that really brought tears to my eyes. This time I told them to just get inspired, just get everything they can get out of it," Ferrer shared.
This time, it was their outdoor campaign for Schick’s Energizer razor that bagged the trophy. The ‘Icons’ series of posters feature a selection of iconic men with distinctive facial hair: Mr. T, Sylvester Stallone, Mr. V in V for Vendetta, the surrealist Salvador Dali and Charlie Chaplin. The team just had fun with it and going for men who are known in their leagues, the work needn’t reveal too much about who they are.
Looking at Cannes now and the diversity of categories, Ferrer says: “The industry has been diverse. It’s broken up to little bits of pieces of avenues of creativity.”
