MANILA,PHILIPPINES, NOVEMBER 16, 2011: Independent agency Amon+Maneze and Partners (AMP) has recently bagged the Ginebra GSM Blue, GSM Blue New Variants, and Ginebra San Miguel Premium Gin accounts. The new accounts were won after a fierce four-way pitch with TBWA\Santiago Mangada Puno, Lowe and Brand Ideas.
Dubbed as one of the biggest pitches of the year, AMP won majority of the brands during the pitch. The other agencies, however, did not walk away empty-handed. Lowe was assigned as the creative agency for Ginebra Red, Brand Ideas won Gran Matador, and TBWA bagged Antonov Vodka.
Prior to the pitch, Gran Matador was handled by Publicis JimenezBasic while GSM blue used to be with Campaigns & Grey.
In a statement sent to adobo magazine, AMP CEO/CCO John Amon said: “This is extremely good news for the agency as it comes at the heels of winning the Beach Hut Sun Protection account only last week – after a four-way pitch as well. It’s also a pretty good way to celebrate our break-away status from the 4As and win a major account as a legitimate INDIE agency.”
