MANILA, AUGUST 26, 2013 – DDB Philippines has launched a new TV campaign for Mang Inasal with actress Angel Locsin for Mang Inasal.
The 15- second TV spot shows Locsin irresistibly gorging Mang Inasal’s 2-in-1 ‘sa laki at sarap’ hita at paa offering
savoring the chicken with bare hands that leaves her wanting more.
“We chose Angel Locsin not only because of her popularity as a multi-awarded movie/TV actress but also because her simple, honest and very positive personality along with her down-to-earth Filipino
values [that] perfectly fit the brand equity of Mang Inasal,” commented Mang Inasal senior brand manager Mike Dumaual.
CREDITS
Agency: DDB Philippines
Creatives
Philppines : Joey Ong, Bobby Vito, Cookie Quevedo, Sam Arellano,Kelvin Co, Jasmin Saldariega
Group Managing Director: John Lucas
Accounts: ER Rafael, Diane Welsh-Capili, Eunice Santos
Strat: Fiona Sandoval, Jihad Mariano
Producer: Noel Enriquez
Production House: Straight Shooters
Director: Erin Pascual
