AOY Awards 2011 kicks off judging

THE PHILIPPINES, JULY 6, 2012: The Agency of the Year Awards 2011 gathered its judges across seven categories today for the official judging at Makati Shangri-la. 

 

Headed by BBDO Guerrero’s chief creative David Guerrero as chairman, the AOY Awards is one of the most significant advertising award show in the Philippines. 

 

"The Agency of the Year Awards are for the industry, by the industry. But that doesn’t mean were easy on ourselves, this is no backslapping festival," said Guerrero.

 

This year’s awards welcomes the addition of Media Agency of the Year. However, award for Independent Agency of Year will not be presented as no agencies have entered this category.

 

"This year for the first time, we’ll be awarding a Media Agency of the Year and already the category is attracting more entries than the creative ones. Unfortunately, the same cannot be said for the Independent Agency of the Year, which unfortunately had no entries this year. So if any of you is thinking of starting an agency, you just had a good chance," said Guerrero.

 

Miguel Ramos, chairman of Aspac, which won last year’s Independent of the Agency of the Year, commented on his company’s decision to no join this year’s award:

 

"We’ve been working in partnership with a global agency since 4Q last year and I thought it best to not join the independent category. We will be back next year though in the main AOY."

A total of 60 judges across Creative, Management of Business, Market Performance, Industry Leadership & Community Service, Media Excellence, Production Excellence, and Digital Excellence categories. The list of judges are as follows:

 

Creative: TBWASMP’s Melvin Mangada, DM9 JaymeSyfu’s Merlee jayme, Lowe’s Leigh Reyes, BBDO Guerrero’s Tin Sanchez, Ace Saatchi & Saatchi’s Andrew Petch, Leo Burnett Manila’s Raoul Panes, Y&R Philippines Badong Abesamis, Ogilvy & Mather’s Eric Yeo, and Campaigns & Grey’s Ompong Remigio.

 

Management of Business: Procter & Gamble’s Raffy Fajardo, Del Monte’s Chinky Alcedo, Golden Arches Dev’t Corp.’s Romeo Bachoco, Unilab’s Sebastian Baquiran, Jollibee’s Jose Minana, GMA7’s Lizelle Maralag, Nestle’s Sandra Puno, and Philippine Daily Inquirer’s Sandy Prieto-Romualdez.

 

Market Performance: KFC’s Chacha Juinio, Fonterra’s Harvey Ong, J&J’s Tina Sabarre, P&G’s Maimai Madrid, Millward Brown’s Goutam Mitra, Multiply’s Riana Trinadad, Splash Corp.’s Marco Nieto, Pepsico’s Angel Motomal, and Inocadis’ Turone Go.

 

Industry Leadership & Community Service: AdBoard’s Ricky Alegre, 4As’ Alex Syfu, ASAP’s Allen Velez, KBP’s Butch Canoy, PANA’s Margot Torres, OAAP’s Ed Acosta, Ayala Foundation’s Mariels Gustilo, and Eye Bank Foundation’s Dra. Menguita Padilla. 

 

Media Excellence: Nestle’s Joy Lolingan, ABS-CBN’s Yvette Novenario, Philippine Star’s Lucien Dy-Tioco, TV5’s Belay Santillan, SkyCable’s Carla Manas, Seolar Entertainment’s Tess PAscual, AGB Nielsen’s Chai Reforma, and L’Oreal’s Pebbles Posadas.

 

Production Excellence: Leo Burnett’s Alvin Tecson, DDB’s Joey Ong, McCann’s Peter Acuna, JWT’s Joe Dy, Ogilvy’s Lito Gemora, Telyl Arce, Jing Abellara, Jem Lim, Jeng Floresca, and Sonny Cruz.

 

Digital Excellence: BBDO’s Manny Nepomuceno, IMMAP’s Manny Fernando, Media Contacts’ Jonathan Joson, MRM Philippines’ Donald Lim,Nestle Digital’s Enrique Baizas, Leo Burnett’s Paul John Pena, Ace Saatchi’s Gen WAng Lizares, and DentsuIndio’s TJ Parpan.