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SINGAPORE – October 11, 2013 – APAC Effie has announced the Call for Entry for its 2014 Awards, set to take place in Singapore in April.
Organized by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the APAC Effie Awards honors the region’s most outstanding campaigns which have been brilliantly executed and proven results in meeting challenging strategic objectives, Tenasia Group said in a press release.
APAC Effie also introduced the awards theme: “There is an Art & Science to winning”- the coming together of art & science to create desired results for the brand.
“Advertisers value ideas that truly deliver results. The Effie awards are about marketing effectiveness and the APAC Effie offers the region’s most outstanding marketing campaigns the opportunity to have their success recognized at the regional level,” said Connie Chan, Chairman for the 2014 Awards.
“This is where the relentless industry is challenged, and the best in Asia Pacific is celebrated,” she continued.
Agencies and clients may now submit entries across 33 categories, including Single Market Categories, which are open to all cases that have run in Asia Pacific.
APAC Effie also offers an additional level to the competition with the Multi-market Categories, which allow campaigns which have run successfully across the region to be awarded. Multi-market Categories only accept entries for cases that have run in two or more markets.
Entry Submission will be open till December 20, 2013. Finalists will be announced in February 2014. For more information about the competition, visit the APAC Effie website.
